Shopper Marketing | Account Director

THE MARKETING ARM   •  

Dallas, TX

Industry: Professional, Scientific & Technical Services

  •  

5 - 7 years

Posted 64 days ago

This job is no longer available.

Responsibilities:

  • Integration: Utilize interpersonal savvy to rally cross-functional Agency resources to collaborate when developing concepts & activating 360° programming.
  • Strategy: Create the link between consumer motivation and shopper behavior to enhance the consumer and/or shopper experience.
  • Creative: Facilitate the creation of fresh ideas and new thinking for clients and their unique challenges, always expanding the possibilities and vision of shopper marketing and promotions.
  • Consultant: Communicate our unique agency position and integrated shopper marketing approach to clients, giving expert advice on how we strategically fit into their marketing mix.
  • Entrepreneurship: Build and monetize the agency offerings to meet account financial goals.
  • Communication: Articulate in writing and in person; Ability to communicate in an efficient, effective and compelling manner.

Qualifications:

  • 5-10 years of accumulated shopper marketing, retail and/or promotional expertise at a leading Shopper Marketing or Retail Promotion Agency.
  • Experience working with large consumer brands and retailchannels intimacy; Automotive category a plus.
  • Ability to cultivate strong cross-functional communications from inception to analysis of client programs.
  • Identify new business opportunities within existing clients.
  • Standardize best practices for client program execution, budgets, tracking, and post-promotional reporting.
  • Understanding of field sales recruiting, hiring, and training.
  • Capable of activating assignments to encourage partnership with cross functional agency team members to develop category, channel, customer and competitive brand marketplace insights.
  • Strong conceptual and strategic thinker.
  • Credit-Card and Loyalty Marketing Program Experience a plus.
  • Proven track record and ability to sell intangible/conceptual services based on client needs.
  • Strong presentation skills, an aptitude to communicate ideas with passion.