The Search Engine Optimization (SEO) Marketing Manager generates web traffic for Quicken Loans. This team member drives their own programs, in addition to assisting the team with other campaigns and projects. This team member also provides guidance on how to maximize the impact of our digital marketing investments.
- Research various online channels for subjects and trending news stories
- Generate creative ideas to develop as content and pitch to journalists/bloggers
- Have a firm grasp on writing effective titles for the press
- Nurture and develop relationships with writers, reporters and web editors
- Write effective web copy for the purposes of marketing websites in diverse verticals
- Frequent outreach to bloggers and press outlets for the purpose of growing online visibility
- Do whatever it takes to grow the online presence of our clients