$100K — $150K *
This individual must be strategic, analytical, organized, and efficient – often managing multiple SEO projects and priorities at one time. Mastery of SEO best practices, and proficient in technical SEO initiatives. Expert user of SEO software without a dependency (Conductor Searchlight, Google Search Console, Screaming Frog, and SEMRush). Strong proficiency with web analytics tools (Adobe Analytics) and a strategic thinker. Track record for delivering projects and completing tasks on time. Solid understanding of online marketing reporting and quantitative analysis. Excellent written/verbal communication and interpersonal skills: enthusiastic, team player, professional, well organized, self-starter, serious commitment to hard work.
Primary Duties and Responsibilities:
Contribute to the achievement of established department goals and objectives and adheres to department policies, procedures, quality standards and safety standards.
Develop, manage and implement holistic SEO strategies.
Improve traffic and search ranking for priority keywords for 15 marketing channels.
Partner with developers and content specialists to promote SEO best practices.
Pro-actively analyze SEO performance and conducts ongoing technical audits, identifies technical limitations, analyzes site health and recommend and implement strategies.
Identifies opportunities and analyze key performance indicators in the marketplace to improve search visibility, and consistently improve engagement resulting in qualified traffic through organic search.
Analyzes, strategizes, implements, monitors, and report ongoing SEO efforts to stakeholders on ensuring that business goals are met.
Leverage dashboard data and reports to evaluate the degree of success of SEO efforts to develop and recommend SEO initiatives and campaigns.
Execute tests, collect and analyze data and results, identify trends and insights in order to create monthly, quarterly and yearly SEO strategies.
Ability to foster strong business relationships at various levels.
Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
Ability to clearly and effectively articulate thoughts and points.
High levels of integrity, autonomy, and self-motivation.
Excellent analytical, organizational, project management and time management skills.
5+ years of leading SEO initiatives and strategies including experience in the execution of SEO recommendations with a proven track record of results.
Sound business acumen, financial analysis skills, strategic skills and common sense.
Demonstrated knowledge in analyzing and interpreting complex data.
Proficient and superior skill sets with: Excel, PowerPoint, Word and Outlook.
Proven ability to manage projects to successful completion, multi-task and work within deadlines.
Can lead as well as function as part of a team.
Able to perform in depth keyword research and industry research.
Full understanding of Google Trends and how to leverage for search.
Determine scope of new SEO projects in coordination with business objectives to optimize existing content and uncover new opportunities.
Ability to perform content gap analysis and create recommendations in coordination with elements and structure of websites and web pages.
Core skill to provide recommendations and execute/manage strategies for SEO goals – general and keyword specific.
Core skill to implement and administer SEO functional requirements for XML sitemaps (video, news, and standard), robots.txt, canonicals, taxonomy, and schema).
Core skill to monitor and evaluate search results and search performance across the major search channels in order to improve rankings. Local, Universal, Voice, Image.
Core skill to monitor, analyze, and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies.
Core skill to understand the integration opportunities between organic and paid search.
Core skill to provide oversight and serve as quality control when working with various stakeholders.
Create and optimize local map listings on Google My Business and citations.
Work with the management team to ensure SEO best practices are properly implemented.
Define requirements, tasks, acceptance criteria and resources associated to SEO strategy.
Keep pace with SEO, search engine and internet marketing industry trends and development.
Valid through: 8/5/2020