SEO Manager

5 - 7 years experience  •  Networks

Salary depends on experience
Posted on 09/22/17
New York, NY
5 - 7 years experience
Networks
Salary depends on experience
Posted on 09/22/17

What you’ll be doing...

Support roles are critical to the success of every function at Verizon. Enjoy the challenge of bringing organization and efficiency to a variety of global, cross-functional projects.

The Digital Marketing & Demand Activation team at Verizon is hiring for a SEO Manager to play a key role in creating comprehensive online marketing strategies, in partnership with our agencies. This role will contribute to an omni-channel strategy, execution, and analysis via SEO best practices and innovation. We are looking for a passionate search marketer with extensive background in SEO/SEM, content strategy, and data-driven marketing. The ideal candidate will actively contribute to our search strategy knowledge base as a subject matter expert and execute against large-scale campaigns with guidance, working within interdisciplinary teams. This is a unique role to work within a dynamic group that is defining the future of digital marketing for a Fortune 15 business.

Responsibilities:

  • Develop cohesive, compelling SEO strategies that guide the development & content processes
  • Serve as a trusted consultant, practitioner, and advocate for the SEO discipline
  • Manage a team with diverse skills sets including technology, content, social and media
  • Communicate strategic visions to internal stakeholders and help disperse the strategy to the greater organization
  • Partner across business units (Marketing, IT, Consumer Insights) to build a holistic search approach that aligns with business objectives and drives sustainable growth and delivers a best in class SEO strategy
  • Establish and promote SEO guidelines, best practices and standards across business units
  • Collaborate closely with the Development and Visual Design teams to ensure SEO requirements are deeply integrated into applications
  • Maintain expert level understanding of latest industry trends, guidelines, and algorithm changes

What we’re looking for...

You’ll need to have:

  • Bachelor’s degree or six or more years of work experience.
  • Six or more years of relevant work experience.

Even better if you have:

  • Seven or more years of experience in SEO/SEM in a digital/interactive/mobile/web environment.
  • Expert level knowledge of paid, owned, and earned media landscape (PPC, Display, Affiliates, Social, PR, Mobile, Native, etc) including search engine algorithms and search engine user behavior.
  • Ability to communicate the value of SEO/SEM, Branding, Content, and IA have on KPIs and business drivers.
  • Proficiency in relevant web design principles, UX/CX best practices.
  • Strong technical skills and knowledge of Adobe AEM.
  • Intimate knowledge of the strengths and weaknesses of various data sources and the ability to know when to use which research tool.
  • Strong analytical and creative problem solving skills.
  • Ability to rapidly build expertise on new businesses and industry verticals.
  • Willingness to simultaneously tackle multiple projects and challenges.
  • Ability to work in cross-functional teams in high pressure situations.
  • Experience of managing agency teams.
  • Expertise in managing complex, enterprise-level SEO campaigns.
  • Experience performing enterprise site audits focused on accessibility, content and technical requirements.
  • Expertise in managing cross-functional business requirements as they relate to SEO and content strategy.
  • Desire to thrive in a fast-moving, highly competitive environment.
  • Knowledge of HTML, XML, CSS, JavaScipt, HTML5.
  • Experience with keyword research, density analysis, reporting, and link building tools (Google Search Console, Moz, SEMRush, BrightEdge, etc).
  • Deep experience in Google Analytics and SiteCatalyst (Coremetrics, Webtrends, etc) GA IQ Certification.
  • Experience optimizing enterprise level Content Management Systems.
  • Deep knowledge of webmaster tool.
  • Experience in Telecommunications or Fortune 100 search marketing.

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