Senior Web Analytics Specialist

Less than 5 years experience  • 

Salary depends on experience
Posted on 03/20/18
Virtual / Travel
Less than 5 years experience
Salary depends on experience
Posted on 03/20/18

Position:

Senior Web Analytics Specialist

Job Description:

Key Responsibilities:

  • Design, test, maintain and extend existing digital analytics using Tealium, Google Analytics and Eloqua
  • Implement and QA tagging for new site content and functionality while adhering to existing implementations and following vendor and industry best practices
  • Identify gaps in the current on-site behavior monitoring system and work with the business and developers to close them
  • Find data opportunities to obtain more or better tracking data
  • Analyze other data sources and integrate with digital analytics where possible
  • Write acceptance criteria pertaining to analytics implementations, and perform acceptance testing
  • Provide reports and fulfill ad-hoc analyses as needed
  • Complete long-term analysis projects
  • Stay up to date with new tools and methods in digital analytics, and push for improvements where appropriate

Qualifications:

  • B.A./B.S. in a quantitative discipline with coursework in statistics
  • Strong problem solving and analytical skills
  • Project management skills and experience
  • Ability to work as a team as well as independently to solve problems
  • 3+ years in a business intelligence, analyst, or data science role
  • 3+ years of work experience implementing and using digital analytics
  • Extensive knowledge and experience implementing tags with Tealium and Google Tag Manager
  • 2+ years working with Google Analytics required
  • 2+ years SQL (preferably Big Query) development experiencerequired
  • 2+ years of experience administering Adobe Analytics or Google Analytics required
  • Experience with ETL tools and their usage
  • Experience in online advertising platforms like AdWords is a plus
  • Good understanding of digital advertising principles
  • Familiar with JavaScript, HTML and CSS
  • Familiar with A/B and MVT testing principals and platforms (e. g., Google Optimize)
    R157737
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