Senior Vice President, Research - TRUE Global Intelligence in Chicago, IL

$250K - $500K(Ladders Estimates)

FleishmanHillard   •  

Chicago, IL 60601

Industry: Business Services


15+ years

Posted 56 days ago

FleishmanHillard has an immediate opening for an SVP, Research to join our TRUE Global Intelligence practice in our Chicago or St. Louis office. FleishmanHillard' s TRUE Global Intelligence practice serves as a strategic enabler to the broader organization by harnessing research and data-driven insights to achieve client business objectives. Our work within TRUE Global Intelligence integrates measurement, primary research and secondary research methods with advanced data analytics and strategic consulting.

The SVP, Research will partner with Fortune 500, U.S. and Global teams to inform strategy, enhance execution via market research and analytics and demonstrate opportunities and success via measurement within the Chicago or St. Louis offices. This leader will liaise with FleishmanHillard client teams and create solutions and approached to achieve client goals, grow client revenue and client satisfaction. This person will build a team and collaborate closely with the Global Intelligence Practice.

In this role we are looking for a candidate who is passionate about leading teams to produce impactful insights, thrives in interactions with large global teams and clients, and who will thrive in a collaborative, fast-paced work environment.

Responsibilities Include:

Business Development and Client Management

  • Collaborate with FH colleagues to bring quality research to our client engagements and deliver outstanding insights that that provide high-quality results for the client
  • Monitor and forecast business performance and the costs and resources in partnership with Finance team
  • Responsible for revenue growth and profitability of client accounts to meet firm revenue goals
  • Accountable for the quality of P&L management and the alignment between local and global strategy
  • Direct the pricing of projects to provide value to the client and at the same time meet firm revenue goals
  • Actively coordinate new business strategy, identify, prioritize and amplify opportunities
  • Participate in internal and external new business pitches and proposals, in partnership with FH new business teams including the production of audience diagnosis, market research to deliver insights and testing methodologies to inform and validate strategic and creative options
  • Engage directly with clients and provide strategic counsel throughout all stages of the process and deliver exceptional research that meets the client's business needs across the research and analytics offerings and solve specific client business problems
  • Establish trust, respect and credibility as a leader and business partner
  • Take a consultative approach to designing, selling and executing using appropriate methodologies and tools to meet client's needs
  • The ideal candidate should be an experienced brand builder and corporate communicator, preferably having worked in both an agency and on the client side

Thought Leadership and Practice Development

  • Partner with internal clients to conceptualize and lead thought leadership for the agency and for TGI
  • Develop capabilities and marketing for core intelligence practice areas

Project Management

  • Lead quantitative and qualitative research projects
  • Lead the development of research design, questionnaire design, sampling plans, moderator guides, analytical plans, programming, data collection and processing and reporting
  • Lead the analysis and interpretation of data to create a compelling story that meets client objectives
  • Ask the right questions, understand the business objectives, and ultimately help to scope the right research that will have the most impact
  • Ensure that insights, research and data analytics are an integral part of our client counsel and programming which includes integrating our offerings and developing a strong cohesive team

Product Development

  • Bring new ideas into practice and help develop for commercialization and client and team benefit

Talent Development

  • Manage and lead the FH midwest research teams
  • Drive culture alignment with FH principles and values, identify top talent and mentor staff with emphasis on collaboration, quality output and career development
  • Help evolve agency metric processes and techniques

Key Qualifications:

  • 15+ years of professional experience in market research, marketing, insights, analytics, strategy development, or consultation
  • Various types of research engagements, including: corporate reputation, thought leadership, brand positioning, campaign strategy, creative and message testing, employee engagement as well as campaign measurement and optimization.
  • Possess an understanding of marketing and communications strategy including the role of PR in the marketing mix
  • Be a strategic thinker that understands marketing strategy and how to use research methods and analysis to deliver actionable findings for clients
  • Track record of building successful relationships across organizations to promote the impact and value of research, analytics and insights
  • Strong leadership managing large internal cross-practice, cross-functional teams (including research, planning, creative, programming and analytics), as well as experience working across and leading integrated agency planning teams, organizational, written and verbal communication skills with the ability to interact with all levels using both technical and non-technical verbiage
  • Ability to turn data and analysis into insights and metrics that can be actionable in the context of marketing strategies and campaigns
  • Strong knowledge of marketing, traditional, social and digital media and content development, social, web site analysis, consumer targeting tools, and vendors, including both quantitative tracking and research methodologies
  • Quantitative research, potentially including media analysis; automated dashboard development and reporting; knowledge of social media publishing & listening tools; digital analytics
  • Qualitative research, potentially including landscape analysis; fact finding research
  • Methodologies and analytic techniques including segmentation, concept testing, conjoint analysis, perceptual mapping, tracking, ad testing, product naming, customer satisfaction, focus groups, IDIs, web and telephone.
  • A broad understanding of core and emerging analytics methods, approaches and statistical techniques and how they can be deployed to drive value
  • Ability to provide client consulting that leverages multiple sources of insight and data
  • Demonstrated ability to assess reporting and modelled results from perspective of business / operations leads and to adapt output accordingly
  • Experience writing proposals, ensuring projects
  • Business development mindset
  • Be comfortable with managing project financials to ensure projects stay on budget
  • Be an effective time manager and able to multi-task across multiple projects and prioritize time
  • Have a positive attitude and inspire confidence from clients and team members are profitable and managing a P&L
  • Possess intellectual curiosity and approach business questions with creativity and insight
  • Ability to get to the heart of issues quickly and act decisively while seeing the "bigger picture" and executing and communicating clear messages to the business as a whole
  • Be detail oriented, organized, thorough and have respect for quality control
  • Have good judgment and able to work well with others and collaborate productively with team members and clients.
  • Must comfortable working in a fast-paced and cross-cultural environment.

Valid Through: 2019-10-14