Senior Vice President, Product Marketing, Credit Services
New York, NY 10025 In-Person
1 month ago
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Job Description
Senior Vice President, Product Marketing, Credit Services
At BNY, our culture empowers you to grow and succeed. As a leading global financial services company at the center of the world's financial system we touch nearly 20% of the world's investible assets. Every day around the globe, our 50,000+ employees bring the power of their perspective to the table to create solutions with our clients that benefit businesses, communities and people everywhere.
Are you a strategic leader with a passion for driving impactful product marketing initiatives within the financial services industry? Do you excel in crafting compelling product messaging that resonates with target audiences and drives business growth?
We're seeking a team member for the role of Senior Vice President, Product Marketing, Credit Services to join our Team in the Marketing & Communications function. This role is located in NYC, with a Hybrid work arrangement.
In this role, you'll make an impact in the following ways:
Responsibilities can include:
To be successful in this role, we're seeking the following:
#LI-Hybrid
At BNY, our culture speaks for itself. Here's a few of our awards:
Our Benefits and Rewards:
BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life's journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.
BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.
BNY assesses market data to ensure a competitive compensation package for our employees. The base salary for this position is expected to be between $119,000 and $221,000 per year at the commencement of employment. However, base salary if hired will be determined on an individualized basis, including as to experience and market location, and is only part of the BNY total compensation package, which, depending on the position, may also include commission earnings, discretionary bonuses, short and long-term incentive packages, and Company-sponsored benefit programs.
This position is at-will and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation) at any time, including for reasons related to individual performance, change in geographic location, Company or individual department/team performance, and market factors.
At BNY, our culture empowers you to grow and succeed. As a leading global financial services company at the center of the world's financial system we touch nearly 20% of the world's investible assets. Every day around the globe, our 50,000+ employees bring the power of their perspective to the table to create solutions with our clients that benefit businesses, communities and people everywhere.
Are you a strategic leader with a passion for driving impactful product marketing initiatives within the financial services industry? Do you excel in crafting compelling product messaging that resonates with target audiences and drives business growth?
We're seeking a team member for the role of Senior Vice President, Product Marketing, Credit Services to join our Team in the Marketing & Communications function. This role is located in NYC, with a Hybrid work arrangement.
In this role, you'll make an impact in the following ways:
- Drive commercial success of BNY's Credit Services business by creating and executing marketing strategies aligned with business priorities
- Collaborate with product teams to understand the roadmap, develop positioning, and create go-to-market strategies
- Plug into broader marketing initiatives across the enterprise and collaborate with other stakeholders across marketing to facilitate the creation, coordination, and communication of multi-channel marketing campaigns
Responsibilities can include:
- Drive marketing strategies that support business priorities, with a focus on setting clear goals and quantifying commercial impact
- Act as a subject matter expert for the business from positioning through to sales enablement
- Build product positioning, value propositions, and messaging that resonate with clients and the market to highlight our differentiation
- Build knowledge about the products, the client segments they serve and the competitive environment
- Create and maintain a sales enablement suite of materials, building a growing set of marketing tools and literature to support demand generation, client lifecycle marketing, sales and account development
- Identify product synergies across the broader enterprise
- Act as cross-functional leader who unites marketing, sales, customer success, and product teams to drive business results
- Collaborate with business partners including product development, sales and relationship management teams whilst also collaborating closely with specialist marketing functions and communications teams to execute deliverables
To be successful in this role, we're seeking the following:
- Bachelor's degree in marketing, business, communications, or related field; master's degree preferred
- 8+ years of experience in product marketing, with a strong track record of success in the financial services industry
- Proven ability in developing
- and executing comprehensive product marketing strategies, including product positioning, messaging, and go-to-market planning
- People leader with strong leadership skills, with the ability to inspire and motivate teams to deliver exceptional results in a fast-paced, dynamic environment
- Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively across all levels of the organization
- Deep understanding of marketing principles, customer insights, and emerging trends in product marketing within financial services
- Creative thinker with a passion for driving innovation and excellence in product marketing strategy development and execution
#LI-Hybrid
At BNY, our culture speaks for itself. Here's a few of our awards:
- America's Most Innovative Companies, Fortune, 2024
- World's Most Admired Companies, Fortune 2024
- Human Rights Campaign Foundation, Corporate Equality Index, 100% score, 2023-2024
- Best Places to Work for Disability Inclusion, Disability: IN - 100% score, 2023-2024
- "Most Just Companies", Just Capital and CNBC, 2024
- Dow Jones Sustainability Indices, Top performing company for Sustainability, 2024
- Bloomberg's Gender Equality Index (GEI), 2023
Our Benefits and Rewards:
BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life's journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.
BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.
BNY assesses market data to ensure a competitive compensation package for our employees. The base salary for this position is expected to be between $119,000 and $221,000 per year at the commencement of employment. However, base salary if hired will be determined on an individualized basis, including as to experience and market location, and is only part of the BNY total compensation package, which, depending on the position, may also include commission earnings, discretionary bonuses, short and long-term incentive packages, and Company-sponsored benefit programs.
This position is at-will and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation) at any time, including for reasons related to individual performance, change in geographic location, Company or individual department/team performance, and market factors.
About BNY Mellon
Learn More About BNY MellonMellon Financial Corporation (NYSE: MEL) is a global financial services company. Headquartered in Pittsburgh, Mellon is one of the world's leading providers of financial services for institutions, corporations and affluent individuals, providing institutional asset management, mutual funds, private wealth management, asset servicing, human resources services and treasury services. Mellon has approximately $2.9 trillion in assets under management, administration or custody, including $581 billion under management. Its asset management companies include The Dreyfus Corporation and U.K.-based Newton Investment Management Limited.
Join the prestigious team at The Bank of New York Mellon Corporation, a global leader in investment management and investment services. We are committed to excellence and innovation in everything we do.
Work You’ll Do
At The Bank of New York Mellon Corporation, you will be part of a company that values professional growth and leadership development. Our team is dedicated to fostering an inclusive culture where diversity and innovation thrive. Join us to help redefine the future of finance, leveraging cutting-edge technology and sustainable practices.
Lead in a Unique Market Position
The Bank of New York Mellon Corporation stands at the forefront of the financial industry, combining deep industry expertise with robust financial practices to drive market leadership. Our professionals are equipped with top-tier skills and are part of a dynamic team that leads with integrity and excellence.
Explore Job Opportunities and Internships
Whether you're starting your career or looking to advance it, The Bank of New York Mellon Corporation offers a range of job opportunities and internships that will harness your potential and expand your capabilities. From finance to technology, discover how you can contribute to our global success.
Innovate and Grow
Engage in work that matters with a team that values innovation and strategic thinking. At The Bank of New York Mellon Corporation, your ideas will fuel our shared ambition for growth and excellence in the financial sector.
Be Part of a Great Team
Our team at The Bank of New York Mellon Corporation is our greatest asset. We invest in our employees through benefits, diversity training, and a supportive network that encourages career development and personal growth.
Future-Proof Your Career
With The Bank of New York Mellon Corporation, your career is poised for success. Our commitment to employee development is reflected in our comprehensive training programs and our support for professional certifications and advancement.
Stay Connected
Join Our Team
Search for open positions that match your skills and interests. We are looking for dedicated, curious, and innovative professionals who are ready to make an impact.
Keep Up to Date
Stay informed with the latest industry trends, career tips, and insights—all from the experts at The Bank of New York Mellon Corporation.
Job Alert Emails
Customize your experience by subscribing to job alerts and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at The Bank of New York Mellon Corporation.
Explore, innovate, and lead with us. Shape your future at The Bank of New York Mellon Corporation where your career development is integrated with our global mission to lead the financial industry.
The Bank of New York Mellon Corporation Careers
Join the prestigious team at The Bank of New York Mellon Corporation, a global leader in investment management and investment services. We are committed to excellence and innovation in everything we do.
Work You’ll Do
At The Bank of New York Mellon Corporation, you will be part of a company that values professional growth and leadership development. Our team is dedicated to fostering an inclusive culture where diversity and innovation thrive. Join us to help redefine the future of finance, leveraging cutting-edge technology and sustainable practices.
Lead in a Unique Market Position
The Bank of New York Mellon Corporation stands at the forefront of the financial industry, combining deep industry expertise with robust financial practices to drive market leadership. Our professionals are equipped with top-tier skills and are part of a dynamic team that leads with integrity and excellence.
Explore Job Opportunities and Internships
Whether you're starting your career or looking to advance it, The Bank of New York Mellon Corporation offers a range of job opportunities and internships that will harness your potential and expand your capabilities. From finance to technology, discover how you can contribute to our global success.
Innovate and Grow
Engage in work that matters with a team that values innovation and strategic thinking. At The Bank of New York Mellon Corporation, your ideas will fuel our shared ambition for growth and excellence in the financial sector.
Be Part of a Great Team
Our team at The Bank of New York Mellon Corporation is our greatest asset. We invest in our employees through benefits, diversity training, and a supportive network that encourages career development and personal growth.
Future-Proof Your Career
With The Bank of New York Mellon Corporation, your career is poised for success. Our commitment to employee development is reflected in our comprehensive training programs and our support for professional certifications and advancement.
Stay Connected
Join Our Team
Search for open positions that match your skills and interests. We are looking for dedicated, curious, and innovative professionals who are ready to make an impact.
Keep Up to Date
Stay informed with the latest industry trends, career tips, and insights—all from the experts at The Bank of New York Mellon Corporation.
Job Alert Emails
Customize your experience by subscribing to job alerts and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at The Bank of New York Mellon Corporation.
Explore, innovate, and lead with us. Shape your future at The Bank of New York Mellon Corporation where your career development is integrated with our global mission to lead the financial industry.
