Requisition ID: 67548
ABOUT WHIRLPOOL CORPORATION
Whirlpool Corporation (NYSE: WHR) is a leading kitchen and laundry appliance company, in constant pursuit of improving life at home and inspiring generations with our brands. The company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2023, the company reported approximately $19 billion in annual sales, 59,000 employees, and 55 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.
This role in summaryWhirlpool Corporation is seeking a Sr Strategist for its in-house, award-winning creative agency and studio, WoW Studios. Our growing team of passionate and collaborative humans is focused on best-in-class advertising, storytelling, and consumer experience for all of Whirlpool's brands including KitchenAid, Whirlpool, JennAir, Maytag, and Amana. We're committed to increasing and elevating Whirlpool's output of campaigns, content, design, experiences, and digital innovation across all consumer touchpoints (in-store, film, social, digital, experiential, etc).
WoW Studios is located in the historic Reid Murdoch Building at the edge of Chicago's Riverwalk and at Whirlpool's Global Headquarters in Benton Harbor, MI.
In this highly visible, business-critical role, you'll report directly to the Head of Strategy to help restage one of the world's most iconic brands for a new generation. You'll unlock sharp insights, inspire creative teams with briefs that move people, and guide work that resonates in culture. You'll bring a point of view on branding, sociocultural shifts, and the internet - alongside a deep understanding of what makes people feel, think, and act.
Your responsibilities will includeStrategic Leadership- Lead brand strategy across integrated campaigns
- Shape creative direction through insight, storytelling, and sharp POVs
- Spot cultural trends and translate them into brand relevance
Brand Stewardship- Champion Whirlpool's voice, tone, and creative expression
- Ensure consistency, clarity, and resonance across all touchpoints
- Evolve how the brand shows up in culture and daily life
Creative Brief Development- Write briefs that inspire big ideas and meaningful work
- Frame challenges clearly and creatively for cross-functional teams
Creative Excellence- Partner with creatives to push concepts from good to unforgettable
- Guide the process from insight to execution with strategic rigor
- Provide feedback that sharpens work without dulling its edge
Organizational Partnership- Be a trusted advisor to marketing, product, and content leads
- Collaborate with analytics and insights to track impact and optimize campaigns
Minimum requirements- ~5+ years in brand/creative strategy, ideally within an agency or in-house studio
- Proven track record turning insights into impactful creative
- Experience leading product go-to-market strategies
- Comfort with both qualitative and quantitative research
- A voice people listen to and a deck-writing game to match
- Curiosity, empathy, and cultural fluency
Preferred skills and experiences- Bachelor's degree (Marketing, Advertising, Business Administration, Marketing Research, Behavioral Psychology, Social Sciences, or related)
- Ability to quickly foster strong relationships with internal stakeholders, senior leaders, and external partners to drive collaborative efforts.
- Qualitative research expertise applying innovative qualitative research techniques
- Background in durable goods brands
- Natural storytelling instincts and sharp editorial judgment
- Passion for branding that makes people feel seen
Additional informationCompensation: $72,450 - $144,900 + Annual Bonus
Visit Whirlpool Careers here for Benefits information
Whirlpool's Ways of Working
Our goal is to provide an environment that helps you bring your best to Whirlpool every day. While employees in this role work in-person Monday through Friday. We offer flexibility and industry-leading time-off benefits that will help you balance what's important at work and at home, including:
- Always On Flexibility - You will have the autonomy to manage personal, family, and outside-of-work commitments as needed.
- Two-Week Work from Anywhere - Minimum of one-week increments for a total of two weeks per year.
- Sabbatical - Four weeks paid leave after every five years of service.
Connect with us and learn more about Whirlpool Corporation
See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube.
At Whirlpool Corporation, we value and celebrate diversity. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.
