Senior Strategist, Naming

Siegel + Gale   •  

New York, NY

Industry: Business Services


5 - 7 years

Posted 50 days ago

As a Senior Naming Strategist at Siegel+Gale, you will play a lead role on all of our naming assignments, which includes developing names for products, services, companies, partnerships, roles, and anything else required.

Examples of the types of naming assignments we work on include:

  • Names very big and very small
  • Singular assignments for product launches, M&A corporate scenarios, and startups
  • Retainer relationships where we help manage extensive portfolios
  • Strategic points of view for clients exploring specific naming issues
  • Deep explorations with heavy research
  • Naming systems that solve for complex relationships between multiple offerings

You're a great fit for this position if you have:

  • Genuine creativity with language: talented at stretching, twisting, and reinventing language, and excitement about discovering how language can be leveraged in new ways
  • An ability to develop extensive lists of creative names for every assignment (can be 100+ names in any given day)
  • Significant experience consulting with and presenting work directly to clients
  • Proven experience developing persuasive, coherent presentation slides (examples of past work strongly preferred)
  • Strong writing skills, from rhetorical logic to snappy copy
  • Strong critical thinking, analytical reasoning, and editing skills
  • Ability to understand systems, since one product or service is invariably surrounded by others
  • Ability to think on your feet (take criticism, pivot, and respond with a stronger answer)
  • An open and collaborative approach to work
  • Minimum experience required: a bachelor's degree and 5+ years of experience in an agency and/or marketing-focused role
  • Prior experience in naming is a plus, but not required