Supports marketing related communications needs of designated business groups. ; Communicates the company's competitive advantage using a wide range of advertising and communication media to promote the sale of company products and services and further the company's sales objectives. ;
Such activities may include the following as well as other duties as assigned:
Principal Responsibilities: ;Plans, implements and develops new marketing ideas and communications projects for business group and partners.Provides guidance to businesses in developing and executing communications programs including product advertising.Prepares communications material for internal and external use on products, services, business plans and management communications.Determines and uses the most effective communication media to sell specific products or services.Leverages web marketing, trade show activity and other marketing efforts of other business units. Coordinates with vendors to produce promotional materials, marketing collateral, websites and other marketing communications materials. ; ;
Job Level Specifications:
Mastery knowledge industry best practices and job functions. Is considered a subject matter expert within the organization and contributes to the development of new concepts, techniques and standards. Develops solutions to highly complex and uniquely challenging problems. Assignments require extensive evaluation of alternatives and intangible variables. Is expected to make improvements to policies and procedures. Works independently toward long-range goals and objectives. Assignments are often self-initiated using independent judgment and discretion. Virtually self-supervisory. Serves as consultant to management and external spokesperson for the organization on major initiatives related to policy, plans and long-range objectives. Actions impact the organization and its reputation. Effects of erroneous decisions are long-lasting, influence the future course of the organization and require the expenditure of extensive additional resources.
Experience: Typically 10+ years with bachelor's or equivalent or 8+ years with master's
Education/Certification: Bachelor's degree or equivalent experience
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