Senior Software Product Manager

  •  

Fort Wayne, IN

Industry: Technology

  •  

5 - 7 years

Posted 38 days ago

  by    Joe Szlosek

**This role is located in the greater Charlotte, NC area. Relocation assistance is available.

Overview:

The Senior Software Product Manager exhibits a deep understanding of markets and buyers in order to devise and lead a product's go-to-market strategy. Although a product marketing manager does not typically have direct reports, he or she must work cross-functionally, unifying and motivating peers from different teams (e.g. product management, integrated marketing, communications, field marketing, sales). The product marketing manager must have an expert understanding of the product's buying audiences and their needs and often acts as a subject matter expert (SME) who transfers knowledge about markets, buyers and product across marketing and sales functions.

Responsibilities:

  • Define the market opportunity for a product; perform segmentation and targeting exercises that identify the segments with the highest propensity to buy
  • Conduct market and customer research to gather data and insight about target personas, buyer needs and the purchasing decision process for the product, including key buyer roles 
  • Influence product development through well-defined market requirements
  • Write and socialize the following product-level documents: marketing plan, sales enablement plan, launch plan, solution handbook
  • Develop product positioning, value propositions and messaging that resonate with the buying audience and produce the source messaging blueprint
  • Collaborate with marketing peers and resources to produce relevant content for target buyers
  • Develop the competitive comparison guide for use in positioning against similar offerings from other organizations
  • Collaborate with a sales enablement and/or sales operations manager to produce a sales enablement plan
  • Enable sellers and coordinate the development of sales content and activities for direct and indirect sales
  • Assist in product naming by providing market, competitive and customer context
  • Manage launch planning and orchestrate execution of the commercial release of a product
  • Provide market and buyer insights to drive the development of campaign strategies including demand creation and reputation building
  • Serve as market-facing SME/thought leader for the product and interface with industry analysts as company representative
  • Develop customer references, testimonials and case studies for external and internal use, or assist a formalized customer marketing function in doing so
  • Drive product retention and upsell/cross-sell strategies or assist a formalized customer marketing function in doing so
  • Conduct win/loss interviews and perform ongoing analysis to determine the level of customer product adoption and provide feedback to the product team
  • Monitor and report on the performance of products in the market and communicate the results of related sales and marketing efforts

Requirements:

  • Bachelor's Degree
  • 5+ years of Software Product Management Experience
  • Trackrecord of progressive experience