The analyst will be responsible for collecting and analyzing market research information from a variety of sources and produce evidence based market research reports to enable informed customer/client decision making. The analyst also markets and sells market research reports and supports our clients and internal stakeholders as a subject matter expert.
Specific Job Duties:
1. Create report/project scope and proposal document
Call or visit customers to discuss their requirements
Consider common themes/requirements & decide what to include/exclude
Produce proposal document
Work with direct line manager and product manager to develop new products and services
2. Pre sales/marketing
Identify leading suppliers in the market and contacts within these companies
Send proposal document to potential clients
Drive marketing activity for each research project, including e-marketing and web campaigns
3. Plan the project
Devise and evaluate methods and procedures for collecting data
Produce detailed project plan and sales targets
Finalise report scope
4. Conduct research
Conduct face to face and telephone interviews and write up
Develop and issue supplier questionnaire
Collate secondary research
Monitor industry statistics & trends in trade literature
5. Analyse data and prepare report
Assemble, structure & analyse all data collected
Produce base year data and forecasts in excel.
Make estimates where data is missing or incomplete
Highlight key findings and trends in written text
Illustrate key data graphically
6. Market & Sell report
Prepare sales brochure and send to targeted list of prospects
Telephone or visit potential customers. Contact key prospects and close sales
Prepare press releases. Interface with editors to ensure press coverage
Speak at conferences/visit customers/attend trade shows to promote report and coverage
Our ideal candidate will ideally have a good degree in an electronics/engineering related subject, however applications will be considered from graduates with a good business/science degree.
Minimum of 5 years experience working within a professional market research or commercial organisation is preferred.
Experience of industrial software development, sales, or usage and/or implementation.
Requires excellent verbal and written communication skills, with the ability to present complex concepts and analysis to clients and internal stakeholders
Proficiency with MS applications required (Excel, Word and PowerPoint); experience with databases helpful.