Senior Public Relations Specialist - Research

Children's Hospital of Philadelphia  •  Philadelphia, PA

5 - 7 years experience  •  Business Services

$80K - $100K
Posted on 09/30/17 by Charati Skol
Children's Hospital of Philadelphia
Philadelphia, PA
5 - 7 years experience
Business Services
$80K - $100K
Posted on 09/30/17 Charati Skol

Job Summary

The Senior Public Relations Specialist, for Research, develops plans and executes strategies to establish, maintain, and enhance a favorable public perception of CHOP’s Research Institute and other assigned clients. Under the direction of the Public Relations Manager and Public Relations Director, and with the approval of the Chief Scientific Officer, the Specialist will develop and execute public relations strategies in support of the Research Institute’s Strategic Plan. The Public Relations support will focus on four key scientific themes of focus as contained in the RI Strategy document: “Rare Diseases”; “Novel Therapies”; “Lifespan-related Research”; and “Precision Health”.The Specialist also will directly support all Research Institute-related programs such as Autism, Behavioral Health, CIRP, Policy Lab, etc. through the planning and execution of an annual PR Plan in support of the Research Institute and by utilizing all opportunities to share the Institute’s achievements with news media throughout the country. The Specialist will periodically measure and report on media and otherpublicity obtained and issue periodic progress reports to the Chief Scientific Officer.The Specialist will also provide PR support to other clinical and administration clients as directed by the Manager and Director of Public Relations.

Job Responsibilities

The Senior Public Relations Specialist retains all of the responsibilities of a Public Relations Specialist and also is fulfills the following responsibilities: Plans, develops and executes integrated public relations strategies in support of significant hospital medical and research programs as contained in the CHOP Marketing and Public Relations Plans. Assists other PR Staff in the development of plans and ensures coordination among all programs.

 

Develops detailed metrics for all Public Relations activities, including those of the other PR staff members. Ensures that data-driven evaluations of all PR efforts are developed at least quarterly.

 

Serves as principal advisor to director of public relations on issues related to support of the most critical hospital communications initiatives. Works in direct support of special PR efforts such as emergency response communications, executive-related media appearances and national media opportunities.

 

Serves as a mentor to other Public Relations Specialists, providing guidance, counsel and assistance as needed in support of the overall goals of the PR Department. Participates in staff evaluations and makes recommendations on staff assignments.

 

Builds relationships with senior medical professionals to ensure appropriate public relations activities and with members of external audiences to proactively seek opportunities to position CHOP as preeminent provider of pediatric healthcare research news and information.

 

Develops original messaging in the form of news releases, press kits, background materials, video profiles, fact sheets, correspondence, eBlasts, email, speeches and other formats that is tailored in specific support of the Plan to a variety of audiences, including: news media, patient families, the public, referring physicians, and business and civic organizations.

Develops Social Media Elements in support of the overall Public Relations Strategy including materials for dissemination via Facebook, Twitter, You Tube and other interactive media formats. Anticipates the changing needs of internal and external audiences and repurposes the message for publication using non-traditional media.

Job Responsibilities (Continued)

(Addendum)  Performance Qualities for Senior Public Relations Specialists

Research & Creative Thinking—Uses personal initiative to seek out information from CHOP-clients, other medical institutions and other external sources and synthesizes that information into strategies that contribute directly to the success of CHOP’s Marketing & Public Relations Plan.

Inter-Personal Communications & Relationships -- Develops and maintains a constructive and cooperative working relationship with members of the Public Relations Team in direct support of Marketing and Public Relations goals. Maintains effective communications with supervisors and peers. Represents the PR Department in the highest professional and personal manner.

Research & Creative Thinking—Uses personal initiative to seek out information from CHOP-clients, other medical institutions and other external sources and synthesizes that information into strategies that contribute directly to the success of CHOP’s Marketing & Public Relations Plan.

Inter-Personal Communications & Relationships -- Develops and maintains a constructive and cooperative working relationship with members of the Public Relations Team in direct support of Marketing and Public Relations goals. Maintains effective communications with supervisors and peers. Represents the PR Department in the highest professional and personal manner.

 

Planning, Organizing and Prioritizing Work – Uses personal initiative to develop specific goals and plans to accomplish the communications objectives of CHOP Marketing and Public Relations Plan that are realistic and prioritized based on the overall goals of the Plan and client priorities.

Decision Making & Problem Solving – The ability to analyze complex situations, competing priorities and sometimes conflicting objectives and to make effective decisions that are consistent with the overall priorities and goals of the Plan.

Required Education and Experience

  • A master’s degree earned from an accredited college or university or equivalent profession experience.
  • 5- 10 years progressively responsibleexperience in public relations. 

Additional Technical Requirements

The individual must exhibit: excellent oral and written communication skills; be resilient, persuasive, diplomatic, and able to work effectively with hospital staff, colleagues and news media. The individual must also possess solid judgment and effective leadership skills.

All CHOP employees who work in a patient building or who provide patient care are required to receive an annual influenza vaccine unless they are granted a medical or religious exemption.

Children's Hospital of Philadelphia is committed to providing a safe and healthy environment for its patients, family members, visitors and employees. In an effort to achieve this goal, employment at Children's Hospital of Philadelphia, other than for positions with regularly scheduled hours in New Jersey, is contingent upon an attestation that the job applicant does not use tobacco products or nicotine in any form and a negative nicotine screen (the latter occurs after a job offer).

Children's Hospital of Philadelphia is an equal opportunity employer. We do not discriminate on the basis of race, color, gender, gender identity, sexual orientation, age, religion, national or ethnic origin, disability or protected veteran status.

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