Senior Product Marketing Specialist

Esri   •  

Redlands, CA

Industry: Technology

  •  

5 - 7 years

Posted 38 days ago

Responsibilities

  • Develop product marketing briefs that identify problems and solutions; include product positioning and value propositions; identify user and buyer personas
  • Work closely with product management and product development to help define a product story and establish go-to market strategies
  • Propose campaigns to help increase awareness, demand, and adoption
  • Execute marketing campaigns independently, establish success criteria, track and measure the success and decide on alternative courses of actions, as needed
  • Develop digital marketing content such as case studies, web and social content, videos, blogs and demos
  • Lead major product launches, ensuring prospects, customers, partners, business development and press understand the value
  • Attend events and represent the company and its product. Give product demonstrations at these events, as needed

Requirements

  • 4+ years of SaaS product, high-tech or solutions marketing experience, with a proven track record driving deeper engagement with target audiences, increasing adoption and delivering bottom-line results
  • Excellent storytelling and influencing skills with the ability to develop compelling product positioning and messaging that differentiates Esri’s products in the market
  • Ability to work with cross-functional teams, hold your own with engineers and distill complex concepts into a format everyone can understand and evangelize
  • Global/Multi-product mindset. You have experience developing, prioritizing and promoting multiple products/product lines simultaneously, spanning multiple audiences, industries & international markets
  • Master’s degree in marketing, business or related field

Recommended Qualifications

  • GIS or Geospatial industry knowledge