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Senior Product Marketing Manager in Ames, IA

Workiva, Inc
Ames, IA 50010
and 3 other locations
6w ago


$150K - $200K*


Brand Marketing & Management


8 - 10 years

Job Description


The Senior Product Marketing Manager oversees product development and marketing programs. They provide consultative and management support internally to product management, marketing, and sales, identifying emerging market opportunities and focusing sales efforts to achieve revenue goals by product category.

What You'll Do:

  • Product Portfolio Management: Manages multiple product marketing projects to focus sales effort and to ensure the achievement of revenue and profit goals by product category
  • Defines quarterly targets, metrics, go-to-market strategies and plans across Marketing, Sales, Product Development, and Knowledge, Education and Community to make sure that the company is equipped to meet plan targets and expectations
  • Acts as the expert on buyer personas across solutions to enable effective marketing demand generation and sales conversion
  • See More

    Valid through: 2020-4-8

About Workiva, Inc

Workiva is an enterprise software company based in Ames, Iowa. Founded in 2008 as Webfilings, its main product is Wdesk, a cloud-based enterprise management and auditing software-as-a-service platform that enables companies to create and file financial and compliance reports and documents to the SEC and other federal and state regulatory agencies. The Wdesk platform integrates information from disparate content formats, including spreadsheets, presentation documents, emails and other unstructured data, into a single cloud-based report. The company employs approximately 1,200 people with offices in 16 cities in the United States, Canada and Europe. Workiva was founded as Webfilings in 2008 by three technology entrepreneurs who'd created and run Engineering Animation Inc. (EAI), a 3D computer animation company, also based in Ames—Workiva COO, Martin Vanderploeg, a former engineering professor at Iowa State University (ISU); Jeff Trom, COO; and Matthew M. Rizai, CEO. They sold EAI to EDS/UGS PLM, and it is now a division of Siemens, the German technology multinational. WebFilings changed its name to Workiva in June 2014 and went public in December 2014 (NYSE: WK).
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* Ladders Estimates