San Francisco, CA
Industry: Online Advertising & Marketing Services•
5 - 7 years
Posted 291 days ago
GoDaddy powers the world's largest cloud platform dedicated to small, independent ventures. With nearly 17 million customers worldwide and over 73 million domain names under management, GoDaddy is the place people come to name their idea, build a professional website, attract customers and manage their work. Our mission is to give our customers the tools, insights and the people to transform their ideas and personal initiative into success. To learn more about the company visit www.GoDaddy.com.
As a Senior Product Marketing Manager at GoDaddy, you will be responsible for heading up product marketing initiatives for our websites, presence, and online marketing service offerings. The role includes developing a deep understanding of our target customer, testing into compelling, customer-oriented messaging/value propositions and launching new products & features, both in the US and internationally.
Product positioning – Drives research and testing to deliver high confidence, differentiated product messaging to regional marketers and and sales training to C3
Product go to market – plan the launch of new products and releases and manage the cross-functional implementation of the plan
Market intelligence – be the expert on small businesses, how they evaluate and buy websites, presence, and online marketing service offerings; be the expert on the competition and how to beat them
Customer insights – Provide customer insights and analysis to shape messaging and marketing approach.
Develop and build strong internal and external relationships with key stakeholders in an effort to collaborate and drive the overall business
6+ years of product marketing experience; previous CPG or B2C product marketing role a huge plus
Strong experience in developing simple, consumer-oriented messaging and positioning for a technical product based on market research and insights
A customer-centric view with a passion for gaining customer insights and translating insights into strategies and executions
Solid analytical ability, with track record of “test & learn” mindset
Excellent written, presentation and verbal communication skills, including the ability to communicate complex concepts clearly and simply
Job ID R001744