Senior Product Marketing Manager, Nanorep

LogMeIn   •  

Boston, MA

Industry: Software


8 - 10 years

Posted 322 days ago

SENIOR PRODUCT MARKETING MANAGER, NANOREP ABOUT LOGMEIN LogMeIn simplifies how people connect with each other and the world around them to drive meaningful interactions, deepen relationships, and create better outcomes for individuals and businesses. One of the world’s top 10 public SaaS companies, and a market leader in communication & conferencing, identity & access, and customer engagement & support solutions, LogMeIn has millions of customers spanning virtually every country across the globe. LogMeIn is headquartered in Boston with additional locations across North America, Europe, Middle East, Asia and Australia. Our headquarters are two state-of-the-art buildings on Summer Street in the heart of Boston’s Innovation District that includes a 2,200 sq ft roof deck and patio. We work in an open and collective environment simplifying how people connect to each other and the world around them. ABOUT ROLE LogMeIn is looking for an outstanding Senior Product Marketing Manager for our Customer Engagement and Support Business to create compelling content and messaging for our customer engagement products. There is a transformation underway that will be changing the way every company interacts with their customers. This transformation is being driven by trends in omnichannel engagement, connected products and IoT, and next-generation automation and Artificial Intelligence. LogMeIn’s Customer Engagement and Support Business is at the heart of this transformation and we are looking for the best and brightest to help lead this change. We’re looking for an energetic technologist, communicator, and storyteller who’d like to join us at our thriving office in Boston’s Seaport. RESPONSIBILITIES

  • Reporting to a Director of Marketing, this role will be crucial in helping to drive the creation of strategic messaging, content strategy and personas for the product line
  • Runs point on content strategy and creation of white papers, webinars, event content/presentations, website and social content, partner co-marketing, and often serving as editor to other key functional groups like product and business development
  • Work with sales and product management to develop and update market-ready messaging that is relevant, extensible, and consistent
  • Collaborate with other members of the marketing organization to ensure appropriate messaging is being utilized in content and marketing programs, such as search, display and content syndication
  • Act as the voice of sales and provide input to the product organization as they develop product strategies and roadmaps
  • Give the product roadmap a context--communicate product roadmaps to the sales organization along with competitive positioning and key messages
  • Support go to market strategy and planning that includes pricing, packaging, and feature delivery across both a 12 to 18-month roadmap and tiered product launcheS


  • Bachelor's degree in marketing, engineering or management preferred
  • 7+ years of experience in product marketing for a software product and/or company
  • Product marketing experience in a technical and B2B focused go to market plan
  • Proficiency in mapping and developing a user journey, including content, for a B2B product: for example creating an organized content flow on a product from exploration through implementation
  • Work productively with product and sales teams serving as an effective voice for each
  • Excellent verbal and written communication and presentation skills needed
  • Experience building impactful marketing collateral and informational content including; white papers; interactive product demos; webinars; and web video for content marketing programs (please provide samples of your work)
  • Proven ability to prioritize and multitask in fast-paced, dynamic environment
  • Strong attention to detail and professional manner with all levels of the organization a must