Senior Product Marketing Manager


Irving, TX

Industry: Staffing & Recruiting


8 - 10 years

Posted 375 days ago

  by    Debra Abell

This job is no longer available.

Our retail client located in the Dallas metro area is seeking two Sr. Product Marketing Managers to join their team. Execute go-to-market strategy to launch and supportdigitalproducts and services. Provide customer insights and journeys for the purposes of targeting by the CRM team and for offers developed by Merchandising.

Position Overview

  • Target customer segments and steward the journeys
  • Identify and maintain customer segments, journeys, and insights based on observed behavior
  • Understand it in detail and identify key opportunities for additional testing and optimization across all channels
  • Work with CRM data teams to enrich and influence customer segments, journeys, and insights.
  • Work with CRM to identify opportunities for targeting
  • Contribute to offers by applying Customer Lens
  • Apply the customer insights, journeys and identify opportunities to offer planning driven by Merchandising
  • Correlate every off to the targeted customer segments
  • Execute the go-to-market strategy including the product launch plans for the field and the store
  • Lead digital creative development process for the overall program
  • Partners with CRM on email, text, e-commerce and with social teams to enhance and provide segmented marketing messages for the loyalty customer through all channels
  • Messaging as it appears on collateral, website, blog, client support materials, and more based on customer segments, offer, and 3rd party partnerships

Qualifications and Experience

  • Bachelors Degree in marketing or related major
  • 7-10+ years of experience in product of customer marketing and/or loyalty marketing / CRM
  • Computer proficiency in Microsoft Word, Excel and PowerPoint
  • Ability to work cross-functionally to drive plans and results
  • Strong analytical and organizational skills to use customer data to drive decisions and plans
  • Ability to manage multiple projects simultaneously and to deliver on time in a fast-paced environment
  • Previous experiencewith CRM segmentation, customer journey mapping, and translating customer insights into creative brief for content development
$80K - $120K