Senior Product Marketing Manager

Confidential Company  •  Irving, TX

8 - 10 years experience  •  Staffing & Recruiting

$80K - $120K
Posted on 12/04/17 by Debra Abell
Confidential Company
Irving, TX
8 - 10 years experience
Staffing & Recruiting
$80K - $120K
Posted on 12/04/17 Debra Abell

Our retail client located in the Dallas metro area is seeking two Sr. Product Marketing Managers to join their team. Execute go-to-market strategy to launch and supportdigitalproducts and services. Provide customer insights and journeys for the purposes of targeting by the CRM team and for offers developed by Merchandising.

Position Overview

  • Target customer segments and steward the journeys
  • Identify and maintain customer segments, journeys, and insights based on observed behavior
  • Understand it in detail and identify key opportunities for additional testing and optimization across all channels
  • Work with CRM data teams to enrich and influence customer segments, journeys, and insights.
  • Work with CRM to identify opportunities for targeting
  • Contribute to offers by applying Customer Lens
  • Apply the customer insights, journeys and identify opportunities to offer planning driven by Merchandising
  • Correlate every off to the targeted customer segments
  • Execute the go-to-market strategy including the product launch plans for the field and the store
  • Lead digital creative development process for the overall program
  • Partners with CRM on email, text, e-commerce and with social teams to enhance and provide segmented marketing messages for the loyalty customer through all channels
  • Messaging as it appears on collateral, website, blog, client support materials, and more based on customer segments, offer, and 3rd party partnerships

Qualifications and Experience

  • Bachelors Degree in marketing or related major
  • 7-10+ years of experience in product of customer marketing and/or loyalty marketing / CRM
  • Computer proficiency in Microsoft Word, Excel and PowerPoint
  • Ability to work cross-functionally to drive plans and results
  • Strong analytical and organizational skills to use customer data to drive decisions and plans
  • Ability to manage multiple projects simultaneously and to deliver on time in a fast-paced environment
  • Previous experiencewith CRM segmentation, customer journey mapping, and translating customer insights into creative brief for content development
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