Senior Product Marketing Manager

Infoblox   •  

Tacoma, WA

Industry: Technology

  •  

8 - 10 years

Posted 39 days ago

Description

Infoblox is looking for a Senior Product Marketing Manager to join our Go To Market team. In this role you will be responsible for the outbound marketing activities for Infoblox offerings in the service provider market. This encompasses product positioning, product strategy, collateral creation, and execution of product marketing programs. This position requires a solid understanding of service provider networks, their buying behavior and market trends. The ideal candidate will be able to understand market needs, work with customers, sales, product management, marketing and other stakeholders to develop and clearly articulate the unique value that Infoblox provides and clearly articulate market need to the company.

In this role you will be responsible for the outbound marketing activities for Infoblox offerings in the service provider and managed service provider market. This encompasses product positioning, product strategy, collateral creation, and execution of product marketing programs. This position requires a solid understanding of service provider networks, their buying behavior and market trends. The ideal candidate understands market needs, work with customers, sales, product management, marketing and other stakeholders to develop and clearly articulate the unique value that Infoblox provides and clearly articulate market need to the company.

This role may also be located in the California San Francisco Bay Area, Tacoma, WA or from a home office in the US.

Responsibilities:

  • Market Intelligence: Be the expert on our buyers, understand and build buyer personas: who are they, how they buy and their key buying criteria
  • Messaging & Collateral Development: Collaborate with product management, sales and marketing to develop product positioning and messaging that resonate with our target buyer personas. Ensure that the message is consistent with the corporate brand yet specifically tuned to the markets in which Infoblox operates and for which the products are targeted
  • Competitive Intelligence: Understand the competitive landscape and help position Infoblox offerings to be differentiated
  • GTM Planning: Develop a marketing plan for the service provider segment in conjunction with product management, sales, and marketing to support the retention of existing customers, drive cross sell and upsell programs, and the acquisition of new customers
  • Conceive and develop innovative marketing programs that drive demand
  • Product Launch: Drive launches of new products and releases of existing products, and manage the cross-functional implementation of the plan
  • Though Leadership: Demonstrate thought leadership in the service provider segment externally, including in speaking engagements and written works
  • Evangelize: Communicate Infoblox’s position to channel partners, customers and analysts. Ensure that messaging resonates with customers, analysts and sales
  • Sales Support: Support our sales channels with training on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use
  • Engage with Sales and customers to help influence buying behavior

Requirements:

  • 7-10 years of product marketing experience with B-2-B technology companies
  • Knowledge in one or more areas of service provider networks such as SDN, NFV, 5G transformation, security, subscriber analytics and managed services
  • Experience working with sales, customers and analysts in presenting the company position and products
  • Previous success in the product marketing roles focused on service providers and managed service providers
  • Strong written communication and presentation skills. Comfortable in front of customers
  • Results oriented individual who takes initiative, is quick thinking and poised
  • Must be willing to travel 20% of the time

Education:

  • Bachelor’s degree in Engineering, Mathematics, Computer Science, Business or Marketing, MBA optional

Perks:

  • Work with a word class team in a rapidly growing company
  • Career path with opportunities to grow
  • Discretionary Paid Time Off policy to promote a healthy work/life balance
  • Newly remodeled office with state of the art amenities located in the heart of Tacoma, close to transportation and city life
  • And many, many more perks!