Senior Product Marketing Manager - Colocation in Charlotte, NC

$100K - $150K(Ladders Estimates)

AppliedTrust   •  

Charlotte, NC 28202

Industry: Information Technology


5 - 7 years

Posted 43 days ago

Flexential stands for something not often found in the world of IT transformation: the human touch. The best infrastructure solutions aren't about infrastructure, they're about people. With a mission to accelerate customer success through people and technology, we build trusted relationships and deliver tailored, value-added and reliable solutions to demonstrate the power of people in a technical world.

Utilizing our people, values and reliable performance, Flexential is deeply invested in the success of our 4,200+ customers, who trust us to deliver core data center solutions of colocation and connectivity, as well as cloud, managed solutions and professional services. Flexential's robust suite of assets spans 21 domestic and international markets and comprises 41 highly redundant and connectivity-rich data centers.

Investing in our people, we have an exciting opportunity for a Product Marketing Manager to join our Marketing team!


Flexential is continuing to invest in our ability to provide industry leading products and solutions to our customers. We're looking for an energetic and resourceful Product Marketing Manager to help raise awareness with our prospects and customers about our full suite of IT infrastructure solutions.

The Product Marketing Manager will be responsible for marketing support of diverse IT infrastructure product lines including colocation, cloud and managed solutions. The Product Marketing Manager will possess technical knowledge of multiple technologies and work closely with other marketing functions and product management to develop and implement innovative product marketing programs. This role will craft product messaging and positioning, support product lifecycle management, create and manage product collateral and marketing content, and conceive and support the development of programs that drive demand for specific services.

The successful candidate will be the expert in understanding how to translate product features into buyer benefits and will transfer that knowledge into product messaging, marketing content and sales enablement tools.

Key Responsibilities:

  • Create and execute product marketing launch plans and support integration of solutions into marketing demand generation programs.
  • Develop product based solutions and create messaging to communicate solution benefits to specific customer segments.
  • Extend market segmentation and targeting analysis, identify product-specific applications and develop buyer personas based on a clear understanding of the customer needs and wants.
  • Develop value propositions, messaging, and positioning statements aligned with the buyer's journey.
  • Identify top competitors, use competitive intelligence to develop competitive positioning, incorporate competitive positioning into marketing programs, product collateral and sales tools, identify effective marketing channels for specific programs and activities.
  • Develop core collateral including web copy, product brochures and product presentations.
  • Develop effective sales tools and support sales training.
  • Provide product marketing support to the sales organization, communicate the value propositions to the sales team through sales communications and sales training channels.

Key Qualifications & Experience:

  • Bachelor's degree (B.A) from a four-year college or university; 4+ years of B2B marketing experience; 2+ years or experience marketing IT infrastructure and/or data center services preferred or equivalent combination of education and experience.
  • The role requires technical knowledge of the IT infrastructure as well as general knowledge of fundamental marketing disciplines.
  • Ability to communicate and collaborate with all levels of employees, including senior management; frequent external contact with customers and vendors.
  • Experience working with sales and across the organization to accelerate or add revenue pipeline.
  • Must be able to effectively develop relationships; possess strong prioritization skills; be detail oriented and able to meet inflexible deadlines.
  • Strong written and verbal communications skills.
  • Thrives in a fast-paced environment with the ability to pivot and problem-solve.

Valid Through: 2019-9-30