Senior Product Marketing Manager, ArcSight Security Software

Alpharetta, GA and Cambridge, MA

5 - 7 years experience  •  IT Consulting/Services

Salary depends on experience
Posted on 08/16/17
Alpharetta, GA
5 - 7 years experience
IT Consulting/Services
Salary depends on experience
Posted on 08/16/17

Senior Product Marketing Manager

Hewlett Packard Enterprise is actively seeking a Sr. Product Marketing Manager to join our market-leading ArcSight Security marketing team. Security continues to grow in excitement and ArcSight is at the forefront of cybersecurity and in setting the tone for Security Operations Centers of the future.


  • Develop and be responsible for product positioning/messaging and buyer personas for your product(s)
  • Collaborate with a cross-functional team made up of Product Management, Regional Marketing, Corporate Marketing, Sales, and Operations to ensure alignment is made with key stakeholders
  • Understand why customers are buying your product and the problems they’re solving with it
  • Understand your products business plan and revenue targets so you can ensure that GTM work contributes to both
  • Motivate and inspire work across team by taking initiative and engaging with peers to reinforce best practices
  • Work with Product Management to understand their current roadmap and build a complete launch plan to support it. This also includes taking product details and translating them into “solution-level” messaging that resonates with customer jobs
  • Manage the development, creation, and distribution of global sales tools from conception to usage reporting. These sales tools can include: fact sheets, datasheets, white papers, PowerPoint presentations, website pages, HTML emails, multi-media pieces, videos, etc. as necessary
  • Learn which sales teams/partners are selling your product(s) and what incentivizes them to do so
  • Understand who your competitors are and how they position themselves in market
  • Drive the approval process, including cross-functional approvals when required to ensure content, imagery, branding is accurate
  • Make ongoing recommendations to ensure processes improve and creation of materials and templates are completed in the most effective and efficient manner
  • Investigate, evaluate, and determine whether materials meet global customer and channel needs

Qualifications and Requirements:

6-10 years’ experience working in product marketing / GEO marketing / similar marketing function

Cyber Securityexperience a PLUS

Able to manage the collateral development process from opening purchase orders to posting materials to reporting usage and effectiveness

Proven verbal and written communication skills; outstanding organizational skills

Experience presenting to sales teams, customers, and other external groups

Demonstrate knowledge of sales tools and how they apply to the buying cycle

Prior success with project and logistics management

Proven track record of on-time deliverables

Strong interpersonal skills with ability to work effectively cross-functionally, and in teams

A self-starter with the willingness and desire to get the job done right

Preference for working in a strategic thinking and fast paced environment with changing workloads

Create a positive, fun, team oriented, hardworking, and balanced environment

4-year college degree, preferably in Marketing, Business, or a relevant work experiencedesired; MBA preferred

Candidate will value regional differences and have a sensitivity to the diverse cultures that exist

Expected travel – 25%

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