Lead large-scale, enterprise-wide Product Development initiatives for the Government Markets to include Medicare, Medicaid and FEP. Acts as a thought leader for the generation of product ideas and carries through to product design, requirements definition, execution and launch to the market.Leads and develops ideas from inception through the different staged gates of the product development process through launch of the product to the market
Identifies and evaluates new product opportunities (new products, enhancements to existing products, potential partners) to increase sales and profitability. Obtains agreement on the priority of product ideas by securing buy-in from senior leadership within Sales and Marketing
Works cross-functionally across the enterprise to define and develop proof of concepts, business cases, product designs, business requirements, and functional specifications
Identifies and evaluates, as needed, potential vendor partners to leverage for product initiatives, negotiating and drafting statements of work
Presents product designs and business cases to multiple levels within the organization, including the Executive Leadership Team, for approval in securing resources, budget, support and buy-in for the initiative
Identifies and obtains leadership buy-in for the pricing strategy in collaboration with actuarial resources
Identifies the marketing/launch strategy and plans in collaboration with marketing resources
Updates appropriate product documents to account for the product changes, including the Product Standards and Guidelines, booklets, identification cards and benefit highlights Reviews and approves marketing literature, training material, technical specifications, and test plans and results
Responsible for final commercial success of product launches
Develops and defines improvements to ongoing product development process
Develops expert knowledge of competitive products and environmental factors
Serves as a resource and product expert for enterprise
If applicable, manages and develops direct reports
Bachelor’s Degree and 7 years experience in marketing or product development.
In lieu of degree, 9 years of experience as stated above.
Blue Cross Blue Shield Association is a federation of 35 separate United States health insurance companies that provide health insurance in the United States to more than 106 million people. It was formed in 1982 from the merger of its two namesake organizations: Blue Cross was founded in 1929 and became the Blue Cross Association in 1960, while Blue Shield emerged in 1939 and the Blue Shield Association was created in 1948.
In the healthcare insurance industry, the organization is known as "The Association" and has two offices, one in Chicago and one in Washington, D.C. The main office is in Chicago in the Illinois Center at 225 North Michigan Avenue. The BCBSA claims to control access to the Blue Cross and Blue Shield trademarks and names across the United States and in more than 170 other countries, which it then licenses to the affiliated companies for specific, exclusive geographic service areas. It has affiliated plans in all 50 states, the District of Columbia, and Puerto Rico, as well as licensees offering plans in several foreign countries; it also participates in the nationwide health insurance program for employees of the United States federal government. The BCBSA manages communications between its members and the operating policies required to be a licensee of the trademarks. This permits each BCBSA company to offer nationwide insurance coverage even though it operates only in its designated service area.