Senior Membership Director

5 - 7 years experience  •  Non-Profit

Salary depends on experience
Posted on 11/16/17
York, PA
5 - 7 years experience
Salary depends on experience
Posted on 11/16/17

ob Description

The Senior Membership Director will lead & direct all aspects of membership marketing & sales at the York and Eastern Branch. This person will also be responsible for the development and training of all staff in membership strategies and will develop a plan, implement new procedures and methods to achieve strategic membership goals.


The Membership Director must be knowledgeable of all facets of the organization in order to carry out major duties and responsibilities as well as the following:   

  • Bachelor’s degree in related field preferred.

  • Four to six years previous experience with sales and retention, program management and/or experience in membership, preferably in a YMCA/other not for profit agency.

  • Willingness to begin YMCA Leadership Competencies. 

  • Highly proficient with technology, social media and computer software.

Essential Functions

  1.  Implements membership strategies that supportrecruitment of new members and retention of existing members.  Creates a member-focused culture and models relationship-building skills (including Listen First) in all interactions. 
  2. Fosters a climate of innovation in resolving problems to ensure member satisfaction.

  3. Promotes programs and membership enrollment in interactions with existing and potential members. 

  4. Oversees program registration including logistics to support phone, walk in, and web registration.  Coordinates with marketing efforts to maximize enrollments and provides ongoing support to the Program Directors on related issues.

  5. Participates in planning of the annual budget; manages and implements the approved budget for membership and takes appropriate action to correct variances.

  6. Organizes membership events at the YMCA and represents the YMCA at community events to promote the YMCA.

  7. Mentors Branch Membership Coordinators at Eastern and Southern

  8. Ensures staff are appropriately trained on front desk procedures and implements marketing/customer service training to all staff.

  9. Act as primary contact/super user for membership software, including overall responsibilities in training staff in usage, review of upgrades, implementation of changes, etc.

  10. Uses data to plan and execute strategies designed to improve the member experience, tour- conversion rates and membership retention that align with YMCA of York and York County Association strategic plan. 

  11. Leads Quality 1st Membership Committee to assist in setting policies and procedures that promote Association Wide best practices and policies for the all branches in the YMCA of York and York County Association. 

  12. Leads assigned aspects of the YMCA Annual Supportcampaign.

  13. Participates in staff meetings and/or related meetings that are required on the branch and association level.

Cause-Driven Leadership® Competencies

Mission Advancement: Accept and demonstrate the Ys values.  Demonstrate a desire to serve others and fulfill community needs.  Recruit and build effective, supportive relationships with volunteers. Support fundraising. 

Collaboration: Work effectively with people of different backgrounds, abilities, opinions and perceptions.  Build rapport with staff, members and community partners to advance the mission of the YMCA.  Use Listen First skills to seek understanding and meaning through in person and written communication methods.  Take initiative to assist in the development of others.

 Operational Effectiveness: Make sound judgments, and transfer learning from one situation to another.  Embrace new approaches and discover ideas to improve member experience.  Establish goals, clarify tasks, plan work and actively participate in meetings.  Strive to meet or exceed goals and deliver a high-value experience for members.

 Personal Growth: Pursue self-development that enhances job performance.  Demonstrate an openness to change and seek opportunities within that change process.  Accurately assess personal feelings, strengths and limitations and how they impact relationships.  Have the functional and technical knowledge and skills required to perform well.  Use best practices and demonstrate up-to-date knowledge and skills.

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