Senior Media Manager

Expedia   •  

New York, NY

Industry: Technology

  •  

Less than 5 years

Posted 165 days ago

This job is no longer available.

We are looking for a smart and analytical marketing authority to help lead our $50 million+ TV business. In this role, you will report to the Director of Media and will be responsible for National TV buying, planning, analysis and optimization. You will play a key role in helping to optimize and grow our Brand TV investment.

Key Responsibilities

  • Assist Media Director in all aspects of national media buying and planning, financialforecasting & execution
  • Work closely with our media agency to plan, buy, and deploy highly impactful and effective TV campaigns
  • Support and establish the development of in-house TV buying expertise, tools and talent.
  • Partner with internal analytics team to interpret performance data and apply to campaign strategies, channel performance, regularly optimizing media buys using this information
  • Develop, maintain and evolve weekly TV performance reporting
  • Assist in handling US TV spend accruals, budget management, and spend documentation
  • Assist with administrative processes for effective department operations including PO setup, account payable tracking and auditing, legal statement of work compliance and accrual processes
  • Drive innovation in campaign measurement technology

Qualifications

  • 3+ years’ experience in National TV Buying (national broadcast, cable, direct-response) and some media planning experience.
  • Strong analytical skills and experience in performance/direct-response media metrics
  • Advanced expertise in Excel (pivot tables, advanced formulas, etc)
  • Ability to interpret internal and external performance data in a return on investment driven business and culture
  • Experience working in a dynamic and energizing environment
  • Self-motivated, upbeat, and able to execute on new ideas, from start to finish with a high level of integrity.
  • Outstanding teammate with excellent interpersonal skills, enthusiasm, and overall "can-do" attitude
  • Real passion for the TV medium – current on industry news and evolving trends