Senior Marketing Systems Analyst at Foley & Lardner in Washington, DC

The Marketing Systems Senior is a newly created position within the Business Development & Marketing Department which will support and assist the Director of Marketing Systems & Operations with user training and support, and responding to requests across the department’s various systems and technologies which support the firm, including CRM, eMarketing, and Virtual Event platforms. This is a collaborative, team-oriented, customer-driven environment where response time, attention to detail, and quality control is crucial. A successful candidate will have demonstrable experience in the following key areas: using CRM and eMarketing systems as an administrator, preferably in legal or another professional services industry; creating, editing, and distributing eMarketing campaigns; delivering training to users at varying levels of ability and seniority; strong analytical reporting skills, particularly using Excel; ability to work in a fast-paced, deadline-driven environment, completing projects with competing deadlines to a high standard.

Responsibilities

• Supervise the Coordinator members of the team, including PTO and timecard approvals
• Oversee eMarketing requests from initial request through to distribution
• Maintain the firm’s mailing lists and respond to queries relating to them
• Produce and deliver training using various tools including online meetings, written guides, and recorded videos
• Ensure requests are prioritized effectively and procedures are being followed
• Answer questions and assist in problem solving for the team
• Review the team's work as part of a quality control process
• Train new department members on established workflows, processes, and procedures relating to the firm’s marketing systems

Qualifications

• Bachelor’s Degree in Marketing, Communications, Business Administration or related field required
• Minimum of five (5) years of marketing and/or business development experience required; prior professional services experience strongly preferred
• Prior experience as a system administrator of CRM and eMarketing systems required
• Advanced skills in Excel
• HTML knowledge is an advantage
• Prior experience in a senior, lead, or supervisory role is an advantage