Senior Marketing Specialist

5 - 7 years experience  • 

Salary depends on experience
Posted on 03/20/18
Framingham, MA
5 - 7 years experience
Salary depends on experience
Posted on 03/20/18

Job ID: SCI002112

About Us

SCIEX – An operating company within Danaher’s Life Sciences platform
SCIEX helps to improve the world we live in by enabling scientists and laboratory analysts to find answers to the complex analytical challenges they face. Our leadership in LC-MS and CE-MS have made us a trusted partner globally to those who are focused on basic research, drug discovery, food and environmental testing, forensic toxicology, clinical research and diagnostics. With over 40 years of innovation, we continue to redefine what is achievable in routine and complex analysis.
We are seeking smart, team-oriented people who have purpose and are committed to helping us deliver Answers for Science. Knowledge for Life. ™ Our global team, located on every continent, is our greatest strength, bringing diverse perspectives and breakthrough thinking. With the power of the Danaher Business System behind us, it’s our people who have made us the industry leader. Come join our winning team. Visit us at www.sciex.com.
Sciex offers a broad array of comprehensive, competitive benefit programs that add value to associates' and their families' lives. 
Sciex is an equal opportunity employer.  We evaluate qualified applicants without regard to race, color, national origin, religion, gender, age, marital status, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by law.
Join our winning team and Follow us on LinkedIn!

Description

The Marketing Communications Specialist will be responsible for supporting the global marketing managers in the execution of strategic global marketing campaigns, aligned with the objectives of the business units and regional sales and marketing, to drive global demand generation and increase win rate.  The ideal candidate will exhibit a strong background in marketing communications, including knowledge of messaging, content writing, and communication strategies, to deliver high-quality, impactful content and campaigns.
Main Position Objectives
Support the global marketing managers to develop global marketing communication strategies and plans aligned to the business and segment marketing objectivesConvert value propositions and positioning into impactful messaging that will resonate with the target audienceExecute core content pieces by working with brand, designers, digital marketing, writers, legal, and regulatoryExecute outbound communications campaigns by adapting content and messages to fit the outbound channel strategyWork cross-functionally to support the continuous development and implementation of global content and campaigns
Responsibilities
Own and execute the marketing communications plan for the supported business areasDevelop messages, taglines, and written content for integrated marketing campaigns, optimized by channel.Develop campaign visuals aligned to the corporate brand hierarchy and the market vertical initiatives and strategies.Work with digital marketing and vendors to execute global campaigns to fuel demand generation, build awareness and preference, increase win rate, and promote customer retention. Execute marketing and sales collateral and content, both physical and digital, needed for sales support and outbound campaigns; ensure materials are aligned to brand and are compliant to appropriate approval processes.Execute the creation of collateral and communications programs for the launch of new products and solutions.Establish and monitor relevant metrics and analytics to ensure outbound communications programs are delivering impact across marketing channels and regions.Provide insights and recommendations on strategies to evolve and improve marketing programs to optimize performance and improve ROI.Serve as a brand ambassador, working together with the cross-functional team to ensure marketing programs and materials align to and strengthen the global SCIEX brand.


Qualifications

5+ years’ experience in marketing communications, branding, campaign execution, and digital / physical content development, preferably in the life sciences industryMinimum of Bachelor’s Degree or equivalentStrong creative writing and communication skills, with emphasis on digital marketing content development and deploymentStrong communicator with experience working in a highly-matrixed organization with cross-functional teams, both directly and remotelyDemonstrated ability in start-to-finish project management, from planning and conceptualization through to execution and metrics-based results analysisStrong time management and organizational skills, with ability to multitask and manage competing prioritiesHighly motivated and results-driven, with ability to work independently and through effective lateral influencing to achieved desired outcomesStrong process orientation, problem solving and troubleshooting skills and a firm commitment to quality Ability to perform exceptionally in fast-paced, performance-oriented environment

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