Senior Marketing Programs Manager at Keysight Technologies, Inc in Dallas, TX

The Keysight Global Marketing (KGM) team is seeking to hire a senior marketing manager to drive and lead digital marketing programs that generate awareness, accelerate demand, and increase engagement with prospective and current customers.

In this role, you will:

• Lead digital transformation initiatives across Keysight, working in partnership with web marketing operations, product and solutions marketing, and IT to ensure these initiatives can be executed within our tech stack, budget, and timeframe

• Build, maintain, measure, and optimize digital marketing programs that generate awareness, increase demand, and accelerate engagement across prospective and current customers

• Lead a team of 3-4 highly skilled marketing professionals

• Constantly review marketing program performance and provide recommendations to best enhance the customer experience through analytics, AB testing, and industry best practices.

• Based on data insights, present marketing program results and recommendations to the Keysight marketing senior leadership team

• Manage relationships with outside agencies

Job Qualifications

Who you are: Job qualifications

• Bachelor’s degree in Engineering or Marketing or equivalent

• 10+ years of B2B marketing (high-tech preferred)

• Proven track record of developing and executing online/digital programs and campaigns

• Experience in building marketing programs around reputation, demand, and engagement

• Expert in the customer online buying cycle and creating effective nurture journeys

• 3+ years of successful management of globally dispersed, remote teams

• Proven ability to lead, manage and inspire teams

• Excellent communicator who can present comfortably to an executive audience

• Data obsessed – relies on data to make recommendations that will enhance and improve marketing programs

• In-depth knowledge of industry-standard benchmarks combined with a clear understanding of the accepted best practice and emerging new approaches in digital marketing

• Skilled with Eloqua or similar automated content delivery platforms (preferred)

• Creative problem solver, risk-taker, innovative thinker, and assertive leader

• Successful managing and partnering with outside agencies to meet business objectives