Senior Marketing Product Manager
Senior Marketing Product Manager - Company location: Kansas
Top 5 Must Haves for the Ideal Candidate:
? Ten years of Marketing leadership experience
? Ability to travel up to 25%
? Success in leading a sales and marketing workforce
? Product Management life cycle experience
? Bachelor degree in Marketing or related field
? At least seven years of experience marketing consumer products to the retail industry, background with the automotive aftermarket preferred.
? Experience in strategic planning, project management and execution with measurable results.
? Knowledge and experience in new product development to include: offshore sourced goods, planning, design and execution.
? Excellent human relations skills to work with all levels of corporate personnel, especially marketing and sales management and project engineers. Able to foster a teamwork philosophy.
? Excellent analytical skills, able to use various computer-based analytical tools, databases and spreadsheets.
? A pro-active, enthusiastic leader and team builder, who understands the importance of open communications and through them, establishes a loyal, effective, cohesive team.
? A cooperative personality, which welcomes the involvement of peers and analyzes new ideas without defensiveness.
? A self-starter with a high degree of energy, creativity, and curiosity.
? The polish, self-confidence and ability to communicate effectively both orally and in writing.
? Polished sales skills. Comfortable making headquarter calls on major retailers.
? Develop integrated marketing campaigns tied to achievement of our business and financial goals.
? Provide comprehensive analysis of consumers, customers, and competition.
? Provide collaborative leadership to direct reports and nurture their professional development
? Develop growth initiative, including a 3 year product development roadmap, and annual new product introductions.
? Review performance against operating plans and standards, providing reports to the Chief Marketing Officer, and subordinates on interpretation of results and approve changes in direction if necessary.
? Lead the commercialization process to ensure launch and achievement of vitality goals.
? Ensure pricing strategy and gross margin strategy consistent with Company goals and objectives.
? Work with sales and marketing staff to evaluate industry trends and opportunities for new and innovative products, and marketing strategies.
? Leadership in key customer line reviews and participation in team selling.
? Work closely with the Engineering Department to assure that all new products are designed and engineered to maximize market opportunities.
? Develop category management strategies that provide actionable shopper insights and competitive advantage.
? Assure the proper development of advertising and collateral materials and the management of associated support agencies.
? Manage the development of a specific brand of Automotive Products brands
? Ensure a consistent flow of new products and the maintenance and control of existing products.
? Assure proper development of merchandising and strategies.
? Develop market research initiatives.
? Make headquarters sales calls with the sales managers as necessary.
Location & Compensation:
A meaningful compensation package will be developed for the successful candidate that includes a base salary, along with performance-based bonus. This position is located in the Midwest (Kansas) and includes relocation assistance.