Develop and execute marketing strategies to drive awareness, adoption, and utilization of Aquablation therapy through development and implementation, like segmentation, targeting, messaging, positioning, etc.
Design methods for measuring and tracking success of all strategies and tactics, and instituting continuous improvements based on analytics.
Develop and implement go-to-market strategy and tactics for the AQUABEAM® Robotic System and accessories, and collaborate with Upstream Marketing, Sales, Sales Ops, and Customer Service on all product launches.
Work closely with upstream marketing, program marketing, and sales leadership to develop effective sales toolkits and materials to support an efficient and effective sales process.
Implement and analyze market research initiatives to identify, refine, challenge, and support