Senior Marketing Manager

Ocean Spray Cranberries   •  

Lakeville, MA

5 - 7 years

Posted 277 days ago

This job is no longer available.

The Senior Manager Marketing Latin America job duties include:

·         Lead & Manage all aspects of the Integrated Global Marketing Plan for LATAM.

·         Responsible for the PR, Website, media plan & advertising management, portfolio management & all new product development & financial management (budget and P&L's) for the LATAM region.

·         Drive the development & execution of the above plans that support marketing objectives to drive profitable growth.

·         Focus & area of responsibility includes all of LATAM.

·         Position provides strategic leadership within the marketing function & across the enterprise for all opportunities & issues impacting the business.

·         Direct the various agencies to develop & execute support plans that support marketing objectives.

·         Develop annual Ocean Spray brand consumer marketing strategy & communication plan that meets marketing communication & business growth objectives for all of LATAM

·         Ensure marketing communications are consistent w/ global Ocean Spray brand positioning and strategy and leverage available global marketing communication platforms/campaigns.

·         Manage marketing agency partners i.e. digital advertising/social media/PR agency, label graphic designers to develop & execute the marketing plan & communications & analyze marketing communications impact.

·         Collaborate closely w/ Global Business Development & Marketing Sr. Leadership to recommend product portfolio strategy across multiple distributionchannels.

·         Recommend & drive launch of new products.

·         Collect & synthesize data & insights to form new product recs, guide internal new product stage-gate processes & project teams, collaborate w/ cross-functional team members to develop commercialization strategy, work closely w/ Business Development and marketing agency partners to develop marketing communication launch plan.

·         Lead Consumer & Business Insights projects to identify key learning gaps, help develop learning plans, assist w/ interpretation & recommend application of learnings to help drive marketing & business objectives.

·         Monitor, analyze and report on Ocean Spray brand performance & competitive activity.

·         Recommend actions as needed to Sr. marketing management throughout the year to ensure achievement of marketing & business objectives.

·         Collaborate w/Business Development colleagues to guide Ocean Spray marketing communications and track & optimize marketing communication impact to meet marketing & business objectives including visitor & buyer traffic, profiles, brand perceptions, purchase and engagement behaviors & trends.

·         Provide insights & recommendations to the development of the 5-year Long Range Plan.

·         Manage brand marketing budget & vendor payment, including budgetforecasting, tracking, reporting and internal invoice processing.

·         Manage/lead team of Associate and/or Assistance marketing managers, including talent assessment, succession planning & growth/development opportunities.

·         Organize & attend events i.e. conferences, seminars, business meetings, receptions, and/or exhibitions, as agreed in advance.

·         Troubleshoot & problem-solve ongoing project execution.

·         Provide insights & recs to development of 5 yr long range plan.

·         Position based out of HQ in MA but may live anywhere in US.

·         Travel approximately 80% of the time to customers and meetings.


Minimum Requirements:

·         MBA Degree or foreign equivalent.

·         7 years of experience working w/ a consumer products group brand.

·         5 years of experience working in a global role w/in the Beverage & Food industry.

·         4 years of experience leading & managing brands for a Spanish speaking country.

·         3 years of experience working w/ Nielsen Software or comparable consumer Analysis & Reporting system.

·         2 years of experience reviewing & developing labels & packaging.

·         2 years of experience managing social mediachannels for Spanish and English-speaking countries.

·         2 years of experience working in a financial or strategic role in the Consumer Products Group industry.

·         2 years of experience managing people.

·         Must have launched a new brand & product into the Latin American region, including a product w/ both functional & health benefits.

·         Proficient in PowerPoint and Excel.