Senior Marketing Manager, Global Digital

5 - 7 years experience  • 

Salary depends on experience
Posted on 04/05/18
Mountain View, CA
5 - 7 years experience
Salary depends on experience
Posted on 04/05/18

MobileIron is on the cutting edge of the mobile revolution. Think about how important your phone is – mobile devices are becoming increasingly critical for employees to be productive at work. This has left companies struggling to keep those devices secure while enabling access to company information and preserving employee privacy and positive user experience. More and more companies are now turning to Enterprise Mobility Management software to assist them with that priority. Thousands of organizations have selected MobileIron as the platform for their mobile strategies. In fact, MobileIron is the leading standalone EMM vendor in the 2017 Gartner Magic Quadrant and has been recognized as a Leader for 7 consecutive years.

Are you excited by cloudsecurity, and mobile? We are looking for passionate people to help us build the next chapter of MobileIron. Join us as we scale to meet the needs of our rapidly growing customer base.

What you’ll be doing…

  • Plan, manage, and execute paid search, paid social, display and retargeting campaigns
  • Identify and execute on new paid media channels to support Account Based Marketing programs
  • Continuously optimize all digital paid advertising, including researching new placements and audiences for driving qualified leads into sales
  • Work closely with regional demand generation teams on integrated campaigns for both prospects and existing customers
  • Build and own webinars as a thought leadership and demand generation channel
  • Own Website as campaign and demand generation mechanism
  • Test and optimize landing pages and CTAs to improve conversions
  • Daily use of reporting, analytics, and trend tools to track, report on, and optimize performance
  • Work closely with our creative team to provide guidance for ad creative, and deliver constructive feedback based on data as it relates to copy and design
  • Consistently review lead quality based on quantitative and qualitative feedback from sales, to tap into the audiences that are the best fit for Mobileiron and provide positive ROI
  • Collaborate with regional sales management to execute on sales follow up when necessary

What you’ve done…

  • 5+ years experience working with paid advertising campaigns
  • Excellent verbal and written communication skills and interpersonal skills with a demonstrated ability to work in a cross functional team environment
  • Demonstrable ability to understand target prospect/customer personas, tailor messages for the particular marketing medium/format, with knowledge of best practices for doing so
  • Experience working with at a high growth B2B SaaSpreferred
  • Experience working with and understanding ABM methodologies is preferred
  • Experience working with advertiser network platforms (Adroll, Paid Social and Adwords), Google Analytics and social/webmaster tools, and marketing automation (Marketo)
  • Strong business acumen, superb knowledge of demand generation fundamentals
  • Strong organizational & time-management skills with the ability to handle multiple tasks
  • The ability to adapt to change quickly and to tackle unfamiliar tasks and requests with enthusiasm and resourcefulness

Bonus points for experience in:

  •   Graphic design, knowledge of Adobe Photoshop/Illustrator
  •   JavaScript, HTML, and CSS
  •    ON24 platform experience is a plus
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