company logo

Senior Marketing Manager, Digital Acquisition in New York, NY



$100K - $150K*


Digital Marketing & Social Media


5 - 7 years

Job Description

Looking for a job to get you out of bed?

Casper is seeking a talented Senior Manager of Digital Marketing to join the Acquisition Marketing team. In this role, you will be focused on expanding Casper's North America customer base through the development and execution of SEM, SEO & Paid Social strategy. The ideal candidate is a detail-oriented contributor with a passion for data-driven decision-making and experience in paid media, data analysis, and optimization, as well as excellent project management and people management skills. They also have an understanding of how digital channels fit into the overall media mix and corporate strategy. This position presents a great opportunity to further scale three important multi-million dollar marketing channels into a best-in-class program at a rapidly growing company.

When you're not catching zzz's, this is what you'll do

  • Oversee SEM, SEO & Paid Social strategy for US & Canada, managing th
See More

Valid through: 2020-4-9

About Casper

Casper (with the same sounding Kasper) is a family and personal name derived from Chaldean that means "Treasurer". The origins of the name have been traced as far back as the Old Testament and variations of the name have been adopted by a variety of cultures and languages. The name is derived from Gaspar which in turn is from an ancient Chaldean word, "Gizbar", which according to Strongs Concordance means "Treasurer". The word "Gizbar" appears in the Hebrew version of the Old Testament Book of Ezra (1:8). In fact, the modern Hebrew word for "Treasurer" is still "Gizbar". By the 1st century B.C. the Septuagint gave a Greek translation of "Gizbar" in Ezra 1:8 as "Gasbarinou" (literally, "son of Gasbar"). The transition from "Gizbar" to "Caspar"and "Kaspar" can thus be summarized as: Gizbar>Gasbar>Gaspar>Caspar>Kaspar...with "C" being a misreading of the manuscript "G" and "K" having the same phonetic value as "C". There are numerous modern variations such as Gaspar (Spanish and Portuguese), Gaspare (Italian), Gaspard (French), Kaspar (German,Dutch), Kašpar (Czech), Casper (English), Kacper/Kasper (Polish), Kasperi (Finnish), Kasper (Danish), Gáspár (Hungarian), Kaspersky and Kasparov (Russian) and Kaspars (Latvian).
Total Jobs:
Average Pay:
Total value of jobs:
% Masters:
Learn More About Casper
* Ladders Estimates