Senior Marketing Data Analyst

Bluegreen Corporation   •  

Boca Raton, FL

Industry: Hospitality & Recreation

  •  

5 - 7 years

Posted 66 days ago

This job is no longer available.

Job Description

Purpose:

The Senior Marketing Data Analyst is responsible for advanced data analytics using big data and data science technology to optimize key business drivers along our Customer Journey

Responsibilities:
• Work closely with Marketing and I.T. to assimilate our Customer Journey and underlying data to identify key drivers related to our business model.
• Develop a Data Strategy Roadmap to determine how the business captures, maintains and applies data and information in support of key business objectives.
• Play a leading role in the design of a data model that best supports a 360-degree view of the customer.
• Create and maintain an enterprise Data Dictionary.
• Develop and Deploy Marketing Attribution solutions to accurately track direct and digital marketing ROI.
• Utilize statistical software such as SAS, R or other tools to develop predictive and prescriptive data models that can be used to optimize various business strategies.
• Design and construct processes that extract, analyze and store analytical results in an appropriate format for business consumption.
• Perform exploratory data analysis from complex data sources to uncover incremental revenue opportunities.
• Develop A/B experiments to facilitate a continuous test and learn methodology.
• Lead the efforts to design and deploy operational processes to achieve scale and durability of data analysis cycle.
• Participate in presentations and communicate results of research analysis and findings.
• Manage 3rd party vendors and processes related to data hygiene and enrichment.
• Act as liaison between the Marketing Team and BI Reporting Team.
• Complete other related projects as needed.


“We are an equal opportunity employer and drug-free workplace. If offered employment, applicant must be willing to submit to a background check/drug test.”

Job Requirements

• Bachelor’s degree in Statistics, Mathematics, Computer Science, Informatics, Econometrics or related field.
• 5+ years experience in quantitative analysis, including data mining, predictive modeling, machine learning, statistical modeling, large scale data acquisition, transformation, and structured and unstructured data analysis.
• Experience with database technologies, including Oracle, Teradata, MS SQL Server, MySQL and SAS strongly preferred.
• Experience with MA/CRM including Salesforce, Aprimo, Responsys considered a plus.
• Very high attention to detail
• Excellent written and oral communication skills
• Strong organizational, time-management and problem-solving skills
• Versatility, flexibility and a willingness to work within constantly changing priorities
• Ability to multitask complex projects with general direction
• Proven ability to meet deadlines with effectiveness and efficiency