Senior Marketing Analytics Specialist

Confidential Company  •  Rancho Cordova, CA

5 - 7 years experience  •  Insurance

Salary depends on experience
Posted on 02/21/18
Confidential Company
Rancho Cordova, CA
5 - 7 years experience
Insurance
Salary depends on experience
Posted on 02/21/18

General Summary

Under general supervision, collect, maintain, and analyze of data for business, product and market development. Provide recommendations based on insights gathered from analysis. Roles include but are not limited to, market research, competitive analysis, campaign analysis and advanced analytics.

Essential Functions

Leverage technical expertise in data mining and advanced statistics to conduct research studies for business development insights

 

Build statistical models to analyze and optimize products and services, providing actionable insights in real time

 

Design and implement statistical tests to verify the models

 

Guides lower-level Market Research analysts as needed

 

Influence business partners/teams to implement insights

 

Prepare detailed and accurate written reports (including data tables, charts and graphics) with sound, actionable business insight for presentation to management and internal business partners

 

Mentor and support the professional development of new and existing staff in data mining and predictive analytics

 

Job Specifications

Typically has the following skills or abilities:

 

Bachelor's Degree in Marketing, Business Administration, or related experience 

 

Five years’ experience in related analytics work using appropriate statistical methods

 

Five years’ experience using analytic results to provide insight for management and business partners

 

Portfolio of work and completed projects

 

Demonstrated experience in developing information solutions in a data warehouse environment

 

Excellent verbal and written communication skills

 

Strong organizational skills and attention to detail

 

Ability to multi-task and work under strict deadlines

 

Ability to regularly exercise discretion and independent judgment in the performance of his/her job duties

 

#CB

Preferred Skills

Web Analytics

 

Adobe Analytics (A Plus).

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