Senior Marketing Analytics Specialist

Vision Service Plan   •  

Rancho Cordova, CA

Industry: Insurance


5 - 7 years

Posted 297 days ago

This job is no longer available.

General Summary

Under general supervision, collect, maintain, and analyze of data for business, product and market development. Provide recommendations based on insights gathered from analysis. Roles include but are not limited to, market research, competitive analysis, campaign analysis and advanced analytics.

Essential Functions

Leverage technical expertise in data mining and advanced statistics to conduct research studies for business development insights


Build statistical models to analyze and optimize products and services, providing actionable insights in real time


Design and implement statistical tests to verify the models


Guides lower-level Market Research analysts as needed


Influence business partners/teams to implement insights


Prepare detailed and accurate written reports (including data tables, charts and graphics) with sound, actionable business insight for presentation to management and internal business partners


Mentor and support the professional development of new and existing staff in data mining and predictive analytics


Job Specifications

Typically has the following skills or abilities:


Bachelor's Degree in Marketing, Business Administration, or related experience 


Five years’ experience in related analytics work using appropriate statistical methods


Five years’ experience using analytic results to provide insight for management and business partners


Portfolio of work and completed projects


Demonstrated experience in developing information solutions in a data warehouse environment


Excellent verbal and written communication skills


Strong organizational skills and attention to detail


Ability to multi-task and work under strict deadlines


Ability to regularly exercise discretion and independent judgment in the performance of his/her job duties



Preferred Skills

Web Analytics


Adobe Analytics (A Plus).