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Senior Market Research Manager in Rockville, MD

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compensation:

$150K - $200K*

specialty:

Marketing Research & Analysis

experience:

8 - 10 years

Job Description

Description:

Responsible for driving voice of the customer into KP (external&internal voice). Look into how to do a better job of retaining existing employers/members and how to do a better job of attracting new employers/member groups. Provides support for the Health Plan & Medical Groups in terms of monitoring performance and providing new insights into customer needs. Focus areas include: Market position, Product Development, Brand position, Advertising evaluation, service performance/customer satisfaction, Sales &Marketing performance. Provide research support to Senior Leadership to help guide strategic & tactical decisions.


Essential Functions


- Work on significant and unique assignments of diverse and complex scope.

- Projects require complex planning and direction setting with diverse and/or multiple stakeholders.

- Provide guidance and support in answering questions abo

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Valid through: 2020-5-14

About Kaiser Permanente

Kaiser Permanente (KP) is an integrated managed care consortium, based in Oakland, California, United States, founded in 1945 by industrialist Henry J. Kaiser and physician Sidney Garfield. Kaiser Permanente is made up of three distinct but interdependent groups of entities: the Kaiser Foundation Health Plan, Inc. (KFHP) and its regional operating subsidiaries; Kaiser Foundation Hospitals; and the regional Permanente Medical Groups. As of 2014, Kaiser Permanente operates in eight states and the District of Columbia, and is the largest managed care organization in the United States. As of December 31, 2015, Kaiser Permanente had 10.2 million health plan members, 186,497 employees, 18,652 physicians, 51,010 nurses, 38 medical centers, and 622 medical offices. As of Dec. 31, 2015, the non-profit Kaiser Foundation Health Plan and Kaiser Foundation Hospitals entities reported a combined $1.9 billion in net income on $60.7 billion in operating revenues. Each Permanente Medical Group operates as a separate for-profit partnership or professional corporation in its individual territory, and while none publicly reports its financial results, each is primarily funded by reimbursements from its respective regional Kaiser Foundation Health Plan entity. KFHP is one of the largest not for profit organizations in the United States. KPs quality of care has been highly rated and attributed to a strong emphasis on preventive care, its doctors being salaried rather than paid per service, and an attempt to minimize the time patients spend in high-cost hospitals by carefully planning their stay. However, Kaiser has had disputes with its employees unions, faced civil and criminal charges for patient dumping, faced action by regulators over the quality of care it provided, especially to patients with mental health issues, and has faced criticism from activists and action from regulators over the size of its cash reserves.
Total Jobs:
282
Total Experts:
55
Average Pay:
$121,664
Total value of jobs:
$108,160,000
% Masters:
41%

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* Ladders Estimates