In 100 countries around the world, NielsenIQ provides clients the most complete understanding of how the FMCG market evolves and what consumers buy. As a global leader in measurement and information, we believe providing our clients a precise understanding of the consumer is the key to making the right decisions - decisions that can lead to profitable growth. At NielsenIQ, we’re always innovating to keep pace with emerging market trends and the increasingly diverse, demanding and connected consumer.
The primary role of the RTM (Route to Market Americas) Senior Manager is to lead client engagements which deliver analytics solutions for NielsenIQ client organizations. This includes delivering insights, recommendations and tools to our clients related to pricing, promotion, distribution and/or merchandising strategies and executional tactics. The RTM Senior Manager will collaborate closely with account teams and the modeling COE to share project requirements and ensure success project delivery with powerful insights and recommendations. RTM projects include, but not limited to Forecasting, Test/Control analysis, Localization, Penetration, Trial Generation and Custom models.
The RTM Senior Manager will be responsible for all aspects of executing analytic engagements including conducting analysis of results, simulating client plans, creating deliverable materials, and supporting presentation/training/tool deliveries. This position is off-site and occasional travel may be required.
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About NIQ
NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™.
NIQ, is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.
About NielsenIQ
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