Senior Manager, Product Marketing

Paycor Inc   •  

Cincinnati, OH

5 - 7 years

Posted 188 days ago

Job Summary The Senior Manager, Product Marketing will serve as a key business specialist of assigned Paycor products and services. She or he will work with decision makers in Sales and Marketing, Product, Client Service and Learning to ensure that their products are properly positioned and the value is properly communicated to the market to reach aggressive growth goals and increase penetration of products within prospects and the existing client base. Essential Duties & Responsibilities

  • Develop strategy and execute plans to increase penetration of assigned core products.
  • Create and execute launch plans for new products as assigned.
  • Own key metrics around new revenue, existing revenue, and client retention for assigned products.
  • Work with FP&A to create Paycor product scorecards monitoring sales performance of key products and communicate results to appropriate stakeholders with an increased awareness of areas of improvement.
  • Work with Product Manager to develop go-to-market strategies for each product and work with the Learning team to create refresher training and new hire trainings for sales and client service.
  • Develop a consistent and compelling story and positioning statements around the value of each assigned product so sellers are prepared for hand-to-hand combat against the competition.
  • Create selling tools to better market products throughout the funnel to ensure the value and differentiators are properly demonstrated.
  • Assist in the product update communication process for clients and sales.
  • Partner with Product Management and Alliances team to drive cross-functional alignment on Product Strategy and Customer/Buyer Insights.
  • Become an expert on the Ideal Customer Profile for your products 
  • Work with Operations to perform win-loss analysis to increase retention, obtain valuable customer feedback, and increase product’s value.

Requirements   To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements are representative of the knowledge, skill, and/or ability required.

  • Bachelor's Degree required.
  • 5+ years’ experience in marketing, product, or related field.
  • Payroll, HR and/or labor management knowledge preferred.
  • Excellent interpersonal, written, and verbal communication skills.
  • Project management experience and strong organizational skills.
  • Results-oriented, excellent ability to utilize and manage the organization’s resources to achieve goals.
  • Entrepreneurial spirit, high energy, enthusiasm and strong work ethic.
  • Strong presentation skills.