Senior Manager, Marketing - Promotions in San Diego, CA

$150K - $200K(Ladders Estimates)

Halozyme Therapeutics, Inc   •  

San Diego, CA 92101

Industry: Pharmaceuticals & Biotech

  •  

8 - 10 years

Posted 40 days ago

POSITION SUMMARY:

The Senior Manager, US Marketing – Promotions lead is responsible for the development and implementation of the brand and digital promotions inclusive of launch readiness & competitive readiness, for new products moving from pipeline to commercial entry. This individual work with and lead cross functional teams to plan and execute marketing strategies initiatives, with emphasis on digital marketing and congress planning.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES:

These may include but are not limited to:

  • Generate and leverage a range of marketplace insights to craft and deliver market making promotional messages and materials inclusive of personal and non-personal materials
  • Plan and execute of key promotional tactics. These include the digital channel, e.g. website, digital marketing, and all other multi-channel marketing initiatives
  • Lead planning and execution of brand presence major congresses, including ASCO, ESMO and other congresses. Collaborate with Medical Affairs and other functions to lead the congress strategy, booth design, and measure success metrics
  • Manage and direct of agency of record, media agency and associated budget
  • Observe the changing digital behaviors and trends, and provide creative, strategic inspiration to the broader team
  • Communicate clear, concise and executable promotional strategies to sales organization
  • Drive attainment of all quarterly & annual US Performance Metrics and Launch Key Performance Indicators
  • Collaborate with the Sales & Training Team to monitor performance, ensure message pull through and uncover opportunities / issues in execution
  • Active participate in key business planning process, including: Strategic Brand Planning, Launch Planning, Tactical Planning, Competitive Readiness, & Quarterly Performance Reviews
  • Develop key promotional materials that are clear, coordinated, compliant and consistent with well-defined brand objectives & priorities
  • Respond to dynamic market conditions quickly and efficiently
  • Foster collaborative relationships throughout the entire organization
  • Exemplify a solutions-oriented culture of teamwork, accountability, strong performance and excellence in competency and character
  • Exhibit knowledge of, and adhere to, all applicable healthcare laws and regulations, industry practices and Halozyme policies related to product marketing and promotion
  • Lead will be responsible for managing agency of record and associated activities as well as delivering all promotional materials for FDA submission and beyond

ADDITIONAL FUNCTIONS AND RESPONSIBILITIES:

  • Other duties as assigned

EDUCATION, EXPERIENCE, KNOWLEDGE, SKILLS AND ABILITIES:

  • A minimum of Bachelor's degree in marketing, health care, business administration or related with at least 8 years of progressively responsible experience within marketing and sales related or digital agency functions (an equivalent combination of experience and education may be considered)
  • Experience related to launch of oncology products, strategic marketing, marketing promotions and customer facing roles (key customer marketing or sales)
  • Significant commercial experience from biopharma, and motivated by the prospect of growth in an early stage entrepreneurial company setting
  • Strong interpersonal skills required to build/maintain effective relationships internally and externally to manage alliances and collaborations with vendors, suppliers and partners
  • Ability to make objective decisions based on all data
  • Demonstrated good judgment, ethical behavior, decisiveness, strategic vision, and exceptional interpersonal skills
  • Clear and strategic thinker, implements change, incorporates innovation and implements strategies throughout all levels of influence
  • Strength in analysis, critical decision making and accountability

TECHNICAL KNOWLEDGE REQUIRED:

Equipment: PC, scanners, facsimile machine, voice mail and e-mail systems, and common office machines, or ability to be trained. Knowledge of other equipment required: NA

Software Knowledge: Windows, MS Office (Outlook, Word, Excel). Knowledge of other software required: NA

INTERNAL AND EXTERNAL RELATIONSHIPS:


  • Member of the Commercial marketing team and other cross functional teams across the organization

EFFORT REQUIRED/ENVIRONMENTAL CONDITIONS:

Physical Activities: On a continuous basis, sit at desk for a long period of time; intermittently answer telephone and write or use a keyboard to communicate through written means. Some walking and lifting up to 20 lbs. may be required. The noise level in the work environment is usually low to moderate. The physical demands described above are representative of those that must be met by an employee to successfully perform the essential functions and responsibilities of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions and responsibilities.


Valid Through: 2019-10-2