Senior Manager, Marketing - Ecommerce

Puma AG   •  

Westford, MA

8 - 10 years

Posted 264 days ago

This job is no longer available.

  • Owns the Ecommerce Panel Programming Grid, the Ecommerce “map” for storytelling on
    • Works with Merchandising and Planning to ensure alignment.
    • Have an intimate knowledge of launch dates and overall marketing plans
    • Communicate effectively with Ecommerce team to ensure timely delivery of creative assets and execution of product stories online.
    • Ensure Marketing initiatives are aligned with onsite creative.
  • Fully Accountable for Strategy and oversight of Paid Search, Email and Affiliate Marketing.
  • Lead the direction for Marketplace creative and traffic driving initiatives to effectively communicate the PUMA brand within the Marketplaces we sell on and foster product sell-through.
  • Owns email campaigns for all channels (PUMA Stores, Outlets &, including automated triggers and product/promo messaging.
  • Responsible for customer acquisition and retention programs with a focus on growing the North America customer database with engaged consumers who align with PUMA’s target demographics.
  • Utilize the customer database and email segmentation to effectively communicate customer-relevant messaging.
  • Manage the eCommerce marketing budget with a focus on hitting marketing KPI’s and business ROI targets and understand how to delegate sub budget management to other team members.
  • Act as liaison between PUMA North America Ecommerce and Central Marketing teams.
  • Manage one direct report.
  • Manage all 3rd party vendor relationships for Ecommerce Marketing: including Paid Search, Retargeting & Prospecting, Email Marketing and Affiliate marketing.
  • Represent the brand and utilize the PUMA 4Keys (Fair, Honest, Positive, Creative) in all decisions, actions, processes and practices


  • 7+ years relative experience.
  • Bachelor’s Degree in Marketing, Communications or related field.
  • Ecommerce marketing experiencerequired. Fashion/Lifestyle retailexperience considered a plus.
  • Ability to think big picture and manage day-to-day projects concurrently.   
  • Experience in leading, managing and developing a team.
  • Ideal candidate is detail oriented and has managed complex budgets.
  • Self-motivated inpidual who can analyze program performance and propose solutions to problems with minimal supervision and guidance.
  • Excellent awareness of the digital Marketing landscape with an understanding of emerging trends.
  • Ability to bring innovative ideas which have a positive commercial impact.
  • Demonstrated ability to lead cross-functional teams, work with internal colleagues, and manage external agency partners through a positive, collaborative, and honest approach.
  • Comfortable working in a matrixed cross-functional organization.

Strong written and oral communication skills and comfort presenting to colleagues at varying levels within the organization

Job Posting # R1222