Senior Manager - Marketing Analytics & Insights

Walt Disney   •  

FL

Industry: Media

  •  

8 - 10 years

Posted 170 days ago

This job is no longer available.

Job ID 558210BR

The Senior Manager, Marketing Analytics & Insights must possess a passion for analytics, marketing/advertising technology and leadership. This individual will lead a team and develop a reporting ecosystem and build capabilities that will provide media reporting at the channel, message, creative, geography, and audience level. This team will provide reporting that will allow continuous optimization of content and campaigns as well as support larger strategic efforts including analytics to develop insights to the overall business as well as the Media organization. This individual will also support the data strategy/innovation goals that will enable CIMA to drive efficiencies and capabilities. This team will be leveraging a broad spectrum of marketing, media, and sales data to develop new reporting and analysis capabilities to support decision making for Walt Disney Parks & Resorts lines of businesses. The person must be comfortable working with partners, conducting analyses, preparing reports, and communicating insights as they will act as a key advocate for the benefits data and analytics can drive throughout the organization. This position reports to the Director, Marketing Analytics & Insights and will be based in Orlando, FL or Glendale, CA.

Responsibilities

The Senior Manager, Marketing Analytics & Insights’ key responsibilities include, but are not limited to, the following:

  • Build a team to develop media reporting and provide keen insights
  • Develop methods to measure and report on media effectiveness including data at the channel, audience, message, creative, and geographic levels
  • Build a reporting ecosystem that provides both channel level as well as holistic media performance
  • Support media optimization and marketing initiatives through reporting and analytics
  • Provide measurement, reporting, and analytics for digital media, website, CMR, and offline
  • Support the data strategy that will enable CIMA to drive efficiencies and capabilities
  • Conduct data analyzes and mine data to find opportunities and insights
  • Design effective and impactful reports and visualizations for both large and small scale distribution
  • Create presentations to highlight recommendations and tell the story
  • Partner with Managers to look for new opportunities to leverage data within Marketing and Media to enable decision making

Basic Qualifications

  • 7+ years of analytical experience
  • Demonstrated strong leadership skills
  • Marketing knowledge or experience, preferably in marketing strategy, media planning, or an analytic area
  • Demonstrated project management skills to champion a project from inception to implementation and handle multiple tasks simultaneously
  • Experience working with digital, social, and traditional media data
  • Experience with developing reporting platforms and designing reports
  • Solid analytical and technical problem solving skills
  • Ability to excel in a fast-paced, complex, and ambiguous business environment and display professionalism and confidence in challenging situations
  • Demonstrated attentiveness to detail and focus on excellence in work product delivery
  • Ability to collaborate in a team environment and with a variety of stakeholders at all levels
  • Ability to identify and handle issues proactively and decisively with limited direction and oversight while also communicating consistently to executive leadership
  • Demonstrated verbal and written communication skills including effective visual representation of complex data
  • Proficient in Microsoft Office suite and business intelligence tools such as Tableau, and familiarity with analytic software applications such as SAS and coding software such as SQL
  • Familiar with use of online digital data (e.g., Omniture, DFA, etc)
  • Demonstrated strategic and creative thinking ability
  • Ability to develop clear and concise thoughts into proposals, recommendations, and findings

Preferred Qualifications

  • 10+ years of analytical experience
  • Leadership of an analytics team
  • Strong digital marketing experience and knowledge of digital marketing technologies
  • Experience with paid and organic search analytics
  • Experience with syndicated measurement tools
  • Experience with big data environments
  • Experience with Data Management Platforms (e.g., BlueKai, Krux), Demand Side Platforms (e.g, DBM, AOL, Turn), campaign management systems (e.g., Doubleclick DART), and marketing/media technologies
  • Experience with Google Analytics, Site Analytics, Google Adwords, etc.
  • Experience with Digital Attribution
  • Experience with Hive, SQL, MySQL, and/or R programming languages
  • Strong influencing, partnering, and negotiating skills
  • Demonstrated ability to develop and deliver persuasive presentations of complex business issues to senior executives
  • Demonstrated ability to quickly gain a conceptual understanding of a complex situation and establish immediate credibility

Required Education

  • Bachelor’s degree (or equivalent) with preferred concentration in Business, Marketing, Economics, Statistics, Finance, Industrial Engineering, Operations Research, or a similar analytics field

Preferred Education

  • MBA or Advanced degree in an analytics field