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Senior Manager, Investment Product Marketing in Baltimore, MD

T Rowe Price Group, Inc

Baltimore, MD 21201
6w ago


Brand Marketing & Management


5 - 7 years

Job Description


The Senior Manager for Investment Product Marketing leads and manages all aspects of go-to-market planning and implementation for investment products distributed through T. Rowe Price's U.S. Intermediary (USI) business; including formulating and defining the marketing strategy, positioning, content development, and measurement with the goal of improving and enhancing our ability to win and retain assets in their category. This specific role will cover T. Rowe Price's Fixed Income product suite and capabilities. The Senior Manager for investment product marketing is responsible for developing compelling messaging and collateral for investment products focused on asset class and vehicles distributed across US Intermediary client segments and executing campaigns to build awareness and promote engagement and consideration for the firm's capabilities in partnership with integrated and channel marketing.

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Valid through: 2020-3-4

About T. Rowe Price

T. Rowe Price Group, Inc. is an American publicly owned global asset management firm that offers funds, advisory services, account management, and retirement plans and services for individuals, institutions, and financial intermediaries. The firm, with assets under management of more than $800 billion dollars at the end of 2016, is headquartered at 100 East Pratt Street in Baltimore, Maryland, and its 16 offices serve clients in 45 countries around the world.
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