PRIMARY PURPOSE OF THE POSITION
The Senior Manager for Investment Product Marketing leads and manages all aspects of go-to-market planning and implementation for investment products distributed through T. Rowe Price's U.S. Intermediary (USI) business; including formulating and defining the marketing strategy, positioning, content development, and measurement with the goal of improving and enhancing our ability to win and retain assets in their category. This specific role will cover T. Rowe Price's Fixed Income product suite and capabilities. The Senior Manager for investment product marketing is responsible for developing compelling messaging and collateral for investment products focused on asset class and vehicles distributed across US Intermediary client segments and executing campaigns to build awareness and promote engagement and consideration for the firm's capabilities in partnership with integrated and channel marketing.
The role collaborates
Valid through: 2020-3-4