Senior Manager, Integrated Media Strategy

Peloton   •  

New York, NY

Industry: Technology

  •  

5 - 7 years

Posted 100 days ago

This job is no longer available.

THE ROLE:

Peloton is looking for a passionate and talented Senior Manager of Integrated Media Strategy to join its media team. Reporting to the Director, Integrated Media Strategy, you will be responsible for media channel performance across Bike & Tread on a national & local basis.


RESPONSIBILITIES:

  • Support Media Planning for all US Bike & Tread media activity spanning seasonal messaging and key initiatives in the US

  • Manage media agency in execution of offline media channels including TV, Radio, OOH & Print

  • Oversee strategy and execution of Direct Mail and Podcast channels (in-house)

  • Lead all Local media activation to supportretail efforts in US & CA

  • Execution of optimization on weekly basis

  • Day to day support for media agency ensuring they are properly briefed and focusing on key projects

QUALIFICATIONS:

  • 5+ years integrated media experience (digital & offline)

  • Strong knowledge of TV & Video media planning & buying

  • Local media experience specifically in driving retail traffic

  • Experience in media activation including Canada & US

  • Excellent analytical, data driven strategy and project management skills