Senior Manager, HQ Category Management

Del Monte Foods   •  

Walnut Creek, CA

Industry: Food & Beverage

  •  

11 - 15 years

Posted 269 days ago

This job is no longer available.

Job DescriptionPOSITION FUNCTION & SCOPE:Lead HQ CatMan efforts on the Fruit/Snacks business. Translate consumer knowledge into strategicretail opportunities. Provide practical and achievable tactical guidance that drivescategory growth for customers and Del Monte. Create and deliver compelling, fact-based presentations that secure customer support for Del Monte recommendations and solutions. Strengthen organizational ability to provide prescriptive recommendations through the application of advanced analytics; act as theinternal expert for the Insights/CatMan teams. Support efforts to strengthen customerpartnerships by demonstrating Del Monte commitment tocategory insights and thought leadership PRIMARYRESPONSIBILITIES:

  • Provide foundational category story and category/consumer knowledge decks that enable Field Cat Man/Sales to be more effective in customer discussions (e.g. Category Roadmaps, 101 Education decks) and drive stronger retail performance through insight activation.
  • Develop and deploy shelving, assortment, pricing and promotion guidelines.
  • Collaborate with cross-functional teams to develop initiative-specific category stories and new item launch decks, guiding customer-appropriate tone, narrative, and content.
  • Support category reviews at key customers, with recommendations and content that reflects awareness of customer strategies.
  • Develop customer-specific strategies that will drive category growth and Del Monte success.
  • Foster stronger linkage between Marketing and Field CatMan/Sales -- drive understanding and execution of Del Monte business objectives, while championing customer understanding within HQ
  • Other duties as assigned

 QUALIFICATIONS:

  • BA/BS degreerequired
  • 10+years' experience in category management; CPG experience a plus
  • High level of proficiency in analyzing syndicated data and shopper panel metrics
  • Experienceapplying a wide range of consumer and shopper insight data sources
  • Experience with advanced analytic methodologies (e.g., Purchase Structure, Pricing and Promotion
  • Ability to translate complex and/or detailed information into a concise, easy-to-understand format, modified as necessary to reflect audience needs.
  • Superior critical thinking and problem solving skills.
  • Excellent written and oral communication skills.
  • Demonstrated consulting skills; able to listen, interpret, and influence.
  • Ability to tell a story, pulling from multiple data sources to build a deeper, holistic understanding.
  • Comfortable championing a strong, consumer and customer-centric point of view
  • Flexible and nimble - can adapt to changing priorities and needs
  • Strong work ethic with a willingness to jump in and help.

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