Senior Manager, Global Market Analysis in Toronto, ON



$100K - $150K


Marketing Research & Analysis


8 - 10 years

Job Description

Job Description:

The Job:

As Senior Manager of Market Analytics, you will provide qualitative and quantitative analysis to key stakeholders to drive growth in the business. Reporting to the VP of Analytics, you will rapidly take responsibility in driving analysis around customer segmentation, marketing mix modeling, and POS lift for international markets. You have strong business acumen and enjoy telling stories with data. You balance analytical rigor with commercial pragmatism and will relentlessly bring insights to optimize our business today and plan strategically for the future.

What we can expect from you:

  • Take ownership over all stages of data analysis: testing plan, data collection and shaping, model specification, visualization and communicating findings to colleagues
  • Conduct Marketing Mix Measurement, campaign analysis, program optimization, customer segmentation, ROI anal
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Valid through: 2020-1-17

About Spin Master, Inc

Spin Master is a Canadian global toy and entertainment company that has been designing, developing, manufacturing, and marketing consumer products for children around the world since 1994. Its brands include Bakugan, Meccano, Air Hogs, PAW Patrol, Aquadoodle, TGR, Tech Deck and 2015 Toy of the Year, Zoomer Dino. Spin Master employs over 1000 people globally with offices in Canada, United States, Mexico, France, Italy, United Kingdom, Slovakia, Germany, Sweden, the Netherlands, China, Hong Kong, Japan, and Australia. Since 2005, Spin Master has received 63 TIA Toy of The Year (TOTY) nominations with 16 wins across a variety of product categories. Spin Master has been recognized with 12 TOTY nominations for Innovative Toy of the Year. In 2007, the company launched Spin Master Entertainment, a media division that develops and produces global entertainment properties, characters and content. Spin Master Entertainment has produced five television series, including Bakugan Battle Brawlers, Little Charmers and its current hit PAW Patrol, which is broadcast in over 160 countries and territories globally. In 2014 Spin Master Entertainment launched a news broadcast named TGR.
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