Senior Manager, Email & Mobile Marketing (Relationship Marketing) at Vail Resorts in Broomfield, CO

Reporting to the Director of Email & Mobile Marketing (Relationship Marketing), this role will help manage all Email & Mobile Marketing functions for Vail Resorts, including email, SMS, and push Marketing functions and teams. This role will have a strong emphasis on CRM strategy and execution, team leadership, and deep partnership with our marketing teams including lines of business, brand, and go-to-market teams. Working closely with the Director, this role will help lead the organization through a transformational shift in Marketing Automation and Guest Centric Marketing.

Job Responsibilities:

• Work as the expert within Vail Resorts to implement relationship marketing campaigns, with a focus on marketing automation and guest experience especially as it relates to email.
• Develop and implement campaign strategies that drive KPIs including: conversions, engagement, trust and retention.
• Lead a team of senior specialist(s)/manager(s), including direct reports, responsible for campaign delivery and execution.
• Collaborate with GTM teams including Audience Management, Technical Operations, and Analytics to ensure executional excellence.
• Sit on a cross-functional business team(s) to serve as a channel expert as well as an advocate for our guests through the lens of guest centricity.
• Use in-depth marketing industry knowledge and gain a deep understanding of internal business goals to develop impactful contact strategy, email content, segmentation schemes, and cross-channel strategy while maintaining industry best practices including browser/client/mobile compatibility, personalization of subject lines, use of images, gif, video, and more.
• Own business results end-to-end through relationship marketing channels, leading improvements in reporting, KPI development, and showing year-over-year improvement in revenue, retention and guest engagement.
• Possess a strong sense of self-awareness and convey and exemplify the Vail Resorts standard of leadership. Strong focus on leadership development of self and team. Be consistently focused on unlocking the potential of their employees.

Job Requirements:

• Bachelor's degree, military service or commensurate experience
• 8+ years experience in email marketing, CRM, marketing strategy or related field
• Microsoft Office (including Excel and PowerPoint), Adobe Analytics, Adobe Marketing Cloud, Marketing Automation Software, Moveable Ink and related softwares
• Expert understanding of B2C email marketing strategy and tactics required; preferably in hospitality, travel, or ski company
• Track record of developing data-driven campaigns resulting in solid business results is necessary
• Experience building performance and data driven guest contact strategies
• Experience with email marketing tools required as well as understanding of related regulations like CAN-SPAM, CASL, GDPR, etc.
• Experience leading teams that build and execute email, push and SMS campaigns
• Deep understanding of marketing databases and campaign management tools
• Ability to articulate and champion email marketing best practices
• Excellent project management skills
• Experience managing direct reports with a focus on leadership and career development

Preferred Skills:

• Management of cross-functional relationships, especially with IT and lines of business
• Experience with matrixed organizations
• Managed external vendor relationships
• Experience with email service platforms and customer data platforms
• Experience forecasting and managing a budget
• Ability to both develop and deliver presentations
• Ability to read and interpret financial and analytical reports