At Abbott, we're committed to helping you live your best possible life through the power of health. For more than 125 years, we've brought new products and technologies to the world -- in nutrition, diagnostics, medical devices and branded generic pharmaceuticals -- that create more possibilities for more people at all stages of life. Today, 94,000 of us are working to help people live not just longer, but better, in the more than 150 countries we serve. Please note that candidates need to be eligible to work in the U.S. without Abbott sponsorship.
The senior content manager plays a pivotal role in helping develop, publish and optimize multi-media content that furthers awareness, reputation, and preference for Abbott with key audiences. As a member of the corporate Content Team, (s)he will also formulate and execute editorial content strategy for some of the company's content channels. This position requires a strategic thinker and creative storyteller who has demonstrated the ability to develop compelling storylines that align to digital and social channels. This person must be an excellent communicator with a deep understanding of multi-channel consumer storytelling creation, distribution and amplification.
Core Job Responsibilities
Position Accountability / Scope
The senior manager will report directly to the Director of Editorial and Content Strategy.
Minimum Education & Experience
A bachelor’s degree in journalism, public relations, communications, business, marketing or related field is required. A minimum of 10 years experience in the development and execution public relations programs with emphasis on media relations is necessary for this position. Experience dealing with top-tier business reporters preferred. Must have proven writing, verbal and problem-solving skills and demonstrated success in developing and executing communications impacting reputation.