Define the ongoing strategy and improve and evolve acquisition-focused marketing programs to drive traffic and revenue to katespade.com and surprise.katespade.com in North America and international locations serviced through .com
Own management and integration of 3rd party marketplaces to support additional revenue streams (i.e. Amazon, Spring, PayPal, etc.)
Manage wholesale digital marketing guidelines with the wholesale team, brand marketing, and external wholesale partners
Oversee the management of multiple agencies to execute against the digital marketing strategy across affiliate, paid search, paid social, SEO, display, etc.
Oversee prioritization and execution of SEO projects including development
Own the forecasting and on-going management of the marketing budget, including reconciliation with finance.
Define and monitor KPIs for all marketing channels and oversee optimization, reporting, and analysis to inform future strategies. Communicate marketing performance with e-commerce leadership.
Liaise closely with the brand social/digital and CRM marketing teams across strategies, budgets, and reporting
Oversee the process of requesting creative assets through the creative team and ensure all copy across paid and organic search is on-brand.
Manage email acquisition activities included, but not limited to sweepstakes, on-site, social
Review marketing vendor performance and, if necessary, connect with other top-rated vendors within the industry for improvement and growth opportunities.
Manage RFP Process for new marketing vendors and work alongside legal to negotiate contracts.
Own marketing-focused tech projects that involve dev resources. Liaise with IT partners to create requirements, ensure testing is complete, and troubleshoot issues.
Discover, research, and test new and emerging digitalchannels to help drive incremental revenue and traffic
Subject matter expert who maintains awareness of competitive benchmarks, best practices, market trends, and competitive activity
Manage the activities and functions of direct reports
6+ years of hands-on experience in digital marketing, ideally with a recognized brand in retail/fashion or at an agency.
Direct to consumer ecommerce experience is highly preferred
Strong analytical and project management skills
Detail oriented with focus on delivering results
Self-starter, takes initiative, with the ability to juggle multiple priorities
Ability to partner with multiple cross functional teams