Senior Manager - Direct Marketing Analytics

Kaiser Permanente   •  

Burbank, CA

Industry: Patient Care


8 - 10 years

Posted 392 days ago

Description: Provides oversight and/or leads major projects that inform the growth and market strategies essential to KP's revenue, membership and margin goals. Strategic Market Planning Managers provide analytical/strategic-thinking and leadership skills that enable project teams to: 1) isolate business issues; 2) design and execute analytics for studying business issues (market research, scenario planning, forecasting, market share, profitability, etc); 3) bring technical/content expertise (competitive intelligence, utilization, financial analysis, market research, deep data analysis&programming); 4) vet findings and make formal recommendations to senior levels of KP leadership; 5) review/approve strategic recommendations. Incumbents would manage teams whose work includes membership forecasts&goals, strategies to achieve membership, revenue&margin goals, market research findings, competitive intelligence insights. Selects, develops, evaluates, coaches, and advises personnel.


Competency in SAS, SQL, Hadoop essential to be successful in this role.

Essential Functions:

  • Works with director to develop scope of work for team, sequencing, defining value proposition, setting strategic and business direction, context & priorities for the team.
  • Provides oversight, coaching&management to more senior individual contributors (e.g. Analysts, Data Consultants, Senior Market Strategy Consultants I, Senior Market Strategy Consultants II, and Senior Data Consultants).
  • Educate and communicate goals, strategy, and methodologies clearly and persuasively.
  • Build relationships with internal and external partners.

Basic Qualifications:

  • Minimum eight (8) years of content/functional experience.
  • Minimum two (2) years of management experience, OR;
  • Master's degree and a minimum four (4) years of experience.
  • Bachelor's degree in business, economics, mathematics, statistics, OR four (4) years of experience in related field.
  • High School Diploma or General Education Development (GED) required.
    License, Certification, Registration
  • N/A

    Additional Requirements:
  • Advanced knowledge (broad expertise or unique knowledge) of policies, practices and systems.
  • Develops advanced concepts, techniques, and standards.
  • Develops new applications based on professional principles and theories.
  • Viewed as functional expert in field within KP.
  • Applies advanced principles, theories, and concepts.
  • Contributes to the development of innovative principles and ideas.
  • Must be able to work in a Labor/Management Partnership environment.

    Preferred Qualifications:
  • Minimum eight (8) years of content/functional experiencepreferred.
  • Minimum three (3) years of management experiencepreferred.
  • Master's degreepreferred.
    Primary Location: California,Burbank,MarketingSales Service and Admin 3100 Thornton

Job Number: 632824