Senior Manager, Digital Marketing in Winter Park, FL

$90K - $110K(Ladders Estimates)


Winter Park, FL 32789

Industry: Real Estate & Construction


11 - 15 years

Posted 11 days ago

  by    John Indiveri

Our client, one of Florida's largest builders with multiple brands, is seeking a Sr Manager, Digital Marketing to join their team. In this role, you will be responsible for helping to develop, manage and measure all aspects of public-facing website ecosystem across all brands and divisions.

Area of Focus:

  • Website UI/UX
  • Social Media
  • SEO, Listings and Reviews
  • Digital / Performance Analytics


  • Audit and identify the digital ecosystem
  • Create an inventory of all existing public-facing digital assets
  • Identify performance of all existing public-facing digital assets
  • Determine criticality of each asset
  • Develop a remove, consolidate and expand recommendation for each asset

  • Design, maintain and manage public websites
  • Develop a vision and feature timeline for, and all other public-facing websites
  • Create a website update roadmap tying each project to timelines, performance expectations, budget and detailed deliverables
  • Work with internal and external partners to develop site-specific UI/UX objectives and MVP/1.0/2.0+ roadmaps
  • Chair each website project's core working team, project managing each phase to outcome
  • Build strong partnership with IT to ensure security and user experience best practice
  • Work to incorporate key field, executive, Legal, HR and other stakeholder feedback to maximize benefits to the business
  • Maintain all website properties on day-to-day basis
  • Manage all 3rd party partners that help to execute this area of focu
  • Audit, streamline, design, maintain and manage social media presence
  • Create an inventory of all existing social media accounts
  • Determine criticality of each asset
  • Develop a remove, consolidate and expand recommendation for each social media account
  • Obtain account credentials and evolve to consolidated management of all social media accounts
  • Develop a recommendation for how social media should be managed for all brands and a social media policy
  • Execute social media program, working with relevant stakeholders, ensuring local branch objectives are met while national need for visibility and management are met.

  • Own SEO and other key organic tactics
  • SEO for all websites and local branch pages
  • Develop and manage a local SEO program to support local branch rankings in Google P1 -3
  • Manage local listings, GMB, social directories, etc. for all branches, ensuring updates are timely and accurate
  • Manage reviews for all branches

  • Develop a recommendation for managing brand search across all branches
  • Ensure ongoing tracking of branch-level rankings, with continuous improvement philosophy
  • Manage budgets and all 3rd party partners that help to execute this area of focus

  • Develop a digital analytics, web lead generation and performance management program for the digital ecosystem
  • Determine lead generation potential for each site and build performance forecast and growth targets for each
  • Develop a website performance dashboard
  • Manage financial budget
  • Manage consolidated Google Analytics and other analytical platforms and tools
  • Work closely with IT and Finance to maximize performance measurement potential
  • Manage relevant internal and external resources

Required Skills:

  • 10+ years' experience in digital media and web UI/UX
  • Experience managing Marketing agencies and web developers
  • Experience planning and executing paid and organic digital media
  • High familiarity with SEO and methods for driving organic website traffic and improved Google rankings
  • Hands-on experience with Google My Business, Google Ads, Google Analytics
  • Comfort with data, financials and performance analysis
  • Advanced Excel skills
  • Strong project management and cross-functional working relationships
  • Strong experience and rapport with field teams

Relocation assistance will be considered for the right candidate.

Valid Through: 2019-11-4

$90K - $110K