Overview & Responsibilities
The Sr. Manager, Digital Marketing overseas the planning, development and execution of inbound and outbound digital marketing efforts via Web properties, Search Engine Optimization (SEO), Search Engine Marketing (SEM), online affiliates, and emerging online channels.
Works on complex issues where analysis of situations or data requires an in-depth knowledge of the company'
Manage corporate Web properties to support the company’s business objectives (e.g. revenue, qualifiedleads, brand presence, awareness)
Manage SEO/SEM efforts
Use digital metrics (e.g. site traffic, visitor paths,conversion rates) to optimize online marketing spend
Test the performance of landing pages, specialpromotions, content and product placement
Coordinate with corporate marketing, field marketingand communications to align online activity withbroader campaign initiatives
Establish program measurement methodology and analyze results in terms of ROI and success criteria(attraction, engagement, qualification, acceleration)
Set inbound lead goals and measure results
Oversee media spend and search againstperformance metrics to optimize results
Develop buyer-centric Web site navigation
Bachelor’s degree required
5 - 7 years of online marketing experiencewith a strong focus on analytic
With at least 3 years of management experience.
3+ years of B2B social media experience
5 - 7 years of SEO/SEM experience
Experience optimizing Web sites for branding anddemand creation objective
Experience managing agency
Development of integrated marketing programs thatcombined inbound and outbound tactics
Experience managing agency relationships stronglydesirable
Familiarity and experience with reporting tools andmethodologies
Agency experience a plus
Master’s degree preferred